Indonesia

Highlights on the Journey of the Breakthrough ACTION for COVID-19 Program in Indonesia

Reports and Studies

The series of learning notes in this book highlights the Breakthrough ACTION for COVID-19 program in Indonesia. All of these records are expected to provide inspiration regarding efforts to make behavioral and social changes in the wider community; so that program managers can apply proven good practices or mitigate when implementing various other programs.

Video Tutorial for using community engagement kits on COVID-19 Vaccination

Online CourseVideo

Three videos were developed to be used as online tutorials for using the Community Engagement Kits developed by Breakthrough ACTION Indonesia.

The videos is intended for health workers, cadres, volunteers, elderly caregivers and other change agents. They are intended to help strengthen their Interpersonal Communication skills (IPC) by using the community engagement kits (Flip Chart and cue cards) for COVID-19 Vaccination promotion and education. The videos combine live action footage, animation, graphics, text, and audio to create a multi-sensory learning experience.

Social Media Campaign for COVID-19 Vaccination

PresentationSBC MaterialsSocial Media

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

Supporting COVID-19 Mitigation

Reports and StudiesTechnical Briefs

USAID and other organizations partnered with Impact Credit Solution (ICS) to mobilize a US$40 million fund to provide short-term financing to Indonesia’s healthcare providers and essential goods transportation companies. These short term loans will help these companies maintain their operations during the ongoing COVID-19 pandemic, which has both made them more important than ever while plunging them into financial duress.

Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

PresentationSBC Campaign

JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.

Public Service Advertisement (PSA) Tactical 1 – Elderly

SBC CampaignSocial MediaTV spotsVideo

The 1st PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Elderly.

Public Service Advertisement (PSA) Tactical 1 – Community

SBC CampaignSocial MediaTV spotsVideo

The 2nd PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Community. The PSA aiming to the community to complete their dose of vaccination.

Video Choreography SIAP – General Population Version

SBC CampaignSocial MediaTV spotsVideo

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

Elderly Heroes Competition – Tools and Media (Talk show, social and news media)

News and UpdatesPostersPresentationRadio/Audio SpotsReports and StudiesSBC CampaignSBC MaterialsSocial MediaStrategiesTechnical BriefsTestimonialsToolkitToolsTraining/EducationTV spotsVideo

The SIAP Elderly Hero Competition Currently as an integral part of the SIAP Campaign, is aimed to encourage vaccination coverage for the elderly. Supported by the USAID through the Breakthrough ACTIONS for COVID-19 program Indonesia, has collaborated with the Directorate of Health Promotion and Community Empowerment, the Ministry of Health of the Republic of Indonesia to conduct a complete COVID-19 vaccination program campaign for community groups. through public service advertisements on television, outdoor media, social media and digital media to encourage the achievement of complete COVID-19 vaccination until September 2022.

SIAP Radio Campaign – Adlibs Template

Radio/Audio SpotsTechnical Briefs

Adlibs for Radio Campaign – SIAP Campaign tools.

Video Choreography SIAP Jingle

TV spotsVideo

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP. This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

Results For The Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

PresentationReports and Studies

BA COVID-19 Project Indonesia conducted a qualitative study on the perception on and hesitancy for the COVID-19 vaccine. This study aimed to understand the perception on and hesitancy for COVID-19 vaccination among unvaccinated people, the barriers and reasons for not receiving COVID-19 vaccination, sources of information and the comprehension of COVID-19 vaccination messages that have been received.

Video Advocacy “Together We Can Beat COVID-19”

Social MediaTV spotsVideo

BA COVID-19 project Indoneisa developed a short video that convey messages about the importance of strengthening local government commitment through a collaboration with multi stakeholder, aimed at reducing barriers and challenges on COVID-19 vaccination for elderly. This short video is expected to encourage the local government to look at the condition of the elderly in their respective areas and make efforts to accelerate the uptake of COVID-19 vaccination among elderly.

Social Media Campaign Targeting Elderly Caregivers

Radio/Audio SpotsSBC CampaignSocial MediaTV spotsVideo

Responding to the challenges faced in improving COVID-19 vaccination update, particularly in the elderly, BA COVID-19 program Indonesia developed an integrated media campaigns integrated, targeting the take care of elderly. In general the elderly are very dependent on their children in deciding, facilitating, or delivering on vaccination services. Therefore, It is important for these elderly caregivers to prioritize the provision of COVID-19 vaccinations for their parents/elderly.

SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

PostersSBC CampaignSocial Media

This is a SIAP Campaign Strategic Objective to provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.

Social Media Campaign

Social Media

This campaign set out through social media platform under BA for COVID-19 program targeting young people, that it is delivered using memes, entertainment and what’s trending right now in social media related to COVID-19. The purpose of each theme developed is to invite the audience to complete the vaccine.

Public service Advertisement (PSA) SIAP Campaign – Thematic

SBC CampaignSocial MediaTV spots

30 second TV spot Tematic PSA for SIAP Campaign (Semangat dapat Vaksinasi Lengkap). SIAP Campaign is under BA Indonesia Project with the Ministry of Heath, of Indonesia.

Jingle SIAP Campaign

Radio/Audio SpotsSBC Campaign

Jingle SIAP is produced as the Campaign identity.

It is a fun and up beat music with lyric that resonates the Vaccination Messages.

SIAP means ready to get complete dose of vacination (Semangat dapat vaksinasi lengkap)

It is aired in radio spots and used for various community events to encurage people to get vaccinated or completed their dose of vaccination.

Lembar Balik COVID-19 (Community Engagement Kit)

Fact SheetSBC CampaignToolkit

This flipchart is a tool intended for Facilitators to help provide information, education, and advice regarding COVID-19 vaccination especially the elderly (elderly) and the general population who have not completed their vaccination dose.

Kartu Bantu COVID-19 (Community Engagement Kits)

Fact SheetPamphletToolkit

The COVID-19 Cue Card contains key questions and answers about COVID-19 vaccination. Created to facilitate the work of community assistants in reducing doubts about the COVID-19 vaccination. The content was developed based on the analysis and results of studies related to vaccination acceptance among the elderly and the general population who have not been fully vaccinated. This Cue Card can be used at any time if there are questions raised by individuals, groups or communities. These cards can also be used as a tool and games to play together to remember important messages related to the COVID-19 vaccination.

Guide Book: Campaign – Community Involvement and the Important Message of COVID-19 Vaccination for the Elderly

Fact SheetPamphletSBC CampaignSBC Materials

In general, this book aims to provide implementation guidance to accelerate access for elderly to COVID-19 vaccination, through Communications Campaign and Community involvement activity. This book specifically aims to be a guide for preparing campaign and community involvement plans for COVID-19 Program manager, communications manager and other related stakeholder that contribute
to increase the outreach of messages for elderly COVID-19 vaccination.