Video-based messages to reduce COVID-19 vaccine hesitancy and nudge uptake

We show that brief video-based messages of encouragement addressing specific COVID-19 vaccine concerns increase vaccination intentions. Intentions, in turn, predict future vaccine uptake in our data. Our experiment also reveals that increased confidence in COVID-19 vaccines and perceived behavioral control to get vaccinated are the key psychological drivers influencing willingness to get vaccinated.

Source: Video-based messages to reduce COVID-19 vaccine hesitancy and nudge uptake

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