This Guide was developed by the Yale Institute of Global Health and the UNICEF Demand for Immunization team. It is intended for public health professionals, communicators, advocates and anyone else who wishes to create pro-vaccine content to motivate people to vaccinate themselves and their entourage.
An increasing body of formative research has identified a complex mix of determinants of people’s vaccine decisions, however there remains a paucity of implementation research that has applied these insights to the design and testing of messaging interventions.
Every recommendation herein is based on the current evidence, but the authors encourage users to test all content for behavior-related outcomes.
Source: Vaccine Messaging Guide