Communication Practice and Research

Planning for a COVID-19 vaccination campaign in New Zealand: trust, affective and cognitive attitudes, and COVID-19 vaccine intention

Building public trust and willingness to vaccinate against COVID-19 is as important as developing a safe and effective vaccine to contain the pandemic. Based on the theory of planned behaviour and trust heuristic, this study tests factors associated with COVID-19 vaccination intentions using a national sample survey of the New Zealand public.

Source: Planning for a COVID-19 vaccination campaign in New Zealand: trust, affective and cognitive attitudes, and COVID-19 vaccine intention

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