Launched in 2021, the Whole Family Approach (WFA) is a government-sanctioned approach to increase uptake of COVID-19 vaccines in Nigeria. The approach entails leveraging the high family-based demand for some primary health services, such as malaria, diabetes, hypertension, and reproductive services, to generate demand for COVID-19 and routine immunizations. Its goal is to close the gap between people and health services through integrated health promotion in the communities and opportunistic health promotion in the facilities. This study provides a theoretical framework for the WFA and tests the effectiveness of the strategy in increasing the utilization of target services in a Nigerian community.
- Caroline Jacoby