A group of women from Bangladesh sitting in a circle wearing masks. Photo Credit: USAID

COVID-19 Learning Series Adapting to a New Normal: Digital Social Behavior Change

Since the beginning of the COVID-19 pandemic, USAID’s Nobo Jatra project has shifted gears to digital SBC sessions that relied on the use of laptops, tablets, smart phones, speakers and internet to implement multiple sessions simultaneously across the project areas. Physical attendance at each session was scaled back and instead the number of sessions were increased. By harmonizing plans, technologies and expertise, the efficacy of SBC sessions was strengthened and importantly, lifesaving messages on health, hygiene, Gender Based Violence and COVID-19 have continued to reach the poorest communities.

Source: COVID-19 Learning Series Adapting to a New Normal: Digital Social Behavior Change

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