Using Short Messages to Encourage COVID-19 Prevention Behaviors

Controlling the spread of COVID-19 requires persuading the mass public to change their behavior in significant ways. Many efforts to encourage behavior change, such as public service announcements, social media posts, and billboards, involve short, persuasive appeals, yet the effectiveness of these messages is unknown. Here, we test whether short messages increase intentions to comply with public health guidelines.

Source: Using Short Messages to Encourage COVID-19 Prevention Behaviors

Johns Hopkins Center for Communication Programs

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