The top performing interventions increased vaccination rates by reminding patients a shot was reserved or waiting for them

The University of Pennsylvania’s Behavior Change for Good Initiative Unveils Effective Strategies to Boost Vaccination Rates

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The Behavior Change for Good Initiative (BCFG) at the Wharton School and the School of Arts and Sciences of the University of Pennsylvania, in collaboration with the Penn Medicine Nudge Unit (PMNU), today released findings from two of the largest-ever research studies aimed at increasing vaccine adoption. Conducted with Walmart and two regional health systems (Penn Medicine and Geisinger), these studies reveal simple communications that reminded individuals a flu shot was “waiting” or “reserved” for them proved most effective, boosting vaccination rates by up to 11%. The promising results can be adapted to encourage COVID-19 vaccinations.

Source: The University of Pennsylvania’s Behavior Change for Good Initiative Unveils Effective Strategies to Boost Vaccination Rates

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