1 vaccine, 1 goal campaign
The 2023 Africa Cup of Nations (AFCON) provides a unique opportunity to reach millions of African football fans across the continent as everyone tunes in to watch the games and follow the teams. Breakthrough ACTION Côte d’Ivoire designed the ‘1 Vaccine, 1 Goal’ multimedia campaign to leverage this excitement among AFCON fans to share messages that build a more robust social norm for the COVID-19 vaccine and other vaccinations across the life stages and focus on protecting the most vulnerable.
- Jean Jacques Brou
- jbrou1@jhu.edu
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