Designing Social and Behavior Change Solutions to Support Pediatric COVID-19 Vaccine Uptake: A Technical Brief

As countries continue to expand eligibility for COVID-19 vaccination, programs will benefit from considering how efforts to encourage pediatric vaccine uptake may differ from supporting uptake in the broader population. This brief guides practitioners and policymakers through applying a behavioral design approach to developing tailored social and behavior change solutions.

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Views 1013

Guidelines for Dialogue: Talking to the General Public About COVID-19

This guide presents a series of recommendations aimed at facilitating the dialogue between health personnel in charge of COVID-19 vaccination and information sessions and the general public. Listening to their concerns and informing them with clarity and simplicity, in a respectful and empathetic atmosphere, are undoubtedly the keys to a dialogue that will allow to continue promoting vaccination among the population.

Source: Guidelines for Dialogue: Talking to the General Public About COVID-19

    Views 1211

    Overview of rumors

    This document is COVID-19 social listening report of February 2023.

    Breakthrough ACTION Côte d’Ivoire collected and analyzed 295 rumors related to COVID-19 in general, new beliefs about COVID-19 vaccination, rabies, and other diseases thank to community listening and social listening in order to better manage infodemic.

    Source: Overview of rumors

    Views 698

    Public Service Announcement on Child Vaccination in Bangladesh

    This public service announcement raises awareness about the ongoing vaccination campaign for 5-11 years old children in Bangladesh.

    Source: Public Service Announcement on Child Vaccination in Bangladesh

    Views 719

    Follow Who Know Road TV Spots

    The ‘Follow Who Know Road’ television spots are one-minute videos explaining why vaccination against COVID-19 is essential.

    Sources:

    • Episode 1
    • Episode 2
      • Madam Naija learns that the COVID-19 vaccines are safe for pregnant women and nursing mothers.
    • Episode 3
      • Madam Naija is ill and unwilling to go to the hospital. Fifi urges her to go to the hospital and get tested for COVID-19.
    • Episode 4
      • Madam Naija finally goes to the hospital, and Aproko Doctor informs her that he needs to carry out various tests before she can be treated.
    • Episode 5
      • Madam Naija tests positive for COVID-19 and was told to stay isolated for a period. Her husband reminds her that refusal to do this affects the entire family.
    • Episode 6
      • Madam Naija is now a COVID-19 vaccine supporter and believes the vaccines would protect her and her family.
    • Episode 7
      • Madam Naija encourages people in the market to vaccinate against COVID-19, citing her experience with the disease.
    • Episode 8
      • Madam Naija and Fifi encourage Mama T’s customer to get vaccinated against COVID-19, even though he worries that the vaccine may affect his hypertension.
    • Episode 9
      • Fifi encourages a customer at Mama T’s restaurant to get his booster dose of the COVID-19 vaccine.

      Views 1188

      Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

      MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation, and actions to prevent COVID-19. We sought to identify Alone Together viewer’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences, and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic.

      Source: Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

        Views 644

        Guinea COVID-19 prevention and vaccine campaigns (2020-2024)

        This folder includes all the audio, video, and social media materials used by the Breakthrough ACTION Guinea team in their multiple COVID-19 prevention and vaccine awareness campaigns.

        Source: Guinea COVID-19 Vaccines (COVAX) Materials 2021

          Views 2095

          COVID-19 Vaccine Promotion

          Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism. Several SBC materials were produced under this project including TV and radio spots as well as different posters and banners. These materials were intended to reduce vaccine hesitancy among the general public and health service providers and increase the uptake of the vaccines.

          Source: COVID-19 Vaccine Promotion

            Views 716