COVID-19 Communication Resources to reach vulnerable urban populations

These resources were used by SNEHA (Society for Nutrition Education and Health Action) to educate people living in vulnerable urban informal settlements about COVID-19 Appropriate behaviour. These resources were used at a time when India was braving the first and second wave of the pandemic.

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    SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

    SIAP Campaign Strategic Objective

    1. Provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.
    2. Increase vaccine acceptance among the target audience at the national level.
    3. Contribute to creating a favorable environment of acceptance among families, leaders and the community towards COVID-19 vaccination.

    Billboard/Key Visual used in the introduction of the campaign Phases:

    • Thematic: targeting general communities.
    • Tactical 1: targeting Elderly and Tactical 2, Targeting in general population which has not completing their complete dose of vaccination.

    The Billboard placed in 22 spots in 10 Districts, BA COVID-19 targeted areas.

    Source: SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

      Views 1038

      Radio Spot Talking Points

      The Radio Spot talking points is a guide used by Radio Presenters in the Radio stations to reinforce the Radio Spot messaging.

      Source: Radio Spot Talking Points

        Views 718

        How to wear a mask

        This video is shows how to wear a mask properly. If you go out of the house, you must wear a mask.

        Source: How to wear a mask

          Views 559

          Need to wear mask properly when you go outside

          This video is about to aware general people to wear mask properly when they go outside and, consult with a doctor when someone get corona infected.

          Source: Need to wear mask properly when you go outside

            Views 752

            COVID-19 Vaccine “Voices” and “Satisfied Clients” Testimonials

            These video clips are short documentaries on “Voices” for COVID-19 vaccines and testimonials from “Satisfied Clients”. The videos feature influential institutional, community, and religious leaders speaking about the safety and benefits of the COVID-19 vaccines, and spearheading efforts to address vaccine rumors, misinformation, and hesitancy.  The videos are available in English and three local languages- Ga, Twi, and Dagbani.

            Source: COVID-19 Vaccine “Voices” and “Satisfied Clients” Testimonials

              Views 930

              Ghana COVID-19 Vaccine Campaign Song

              This a 3-minute Ghana COVID-19 campaign song, “Protect yourself, protect your family. Get vaccinated Now!”, produced by Celestine Donkor, an influential Ghanaian gospel music celebrity and Ghana Health ServiceCOVID-19 ambassador, and supported by Breakthrough ACTION, promotes compliance with COVID-19 safety protocols and creates awareness and uptake of COVID-19 vaccines among the general population, including pregnant women, and persons aged 15 years and above, while addressing crosscutting vaccine misinformation, myths and rumors. The song is produced in Twi, and interspersed with three other languages-  English, Ewe and Ga.

              Source: Ghana COVID-19 Vaccine Campaign Song

                Views 818

                Prevent: Respiratory Hygiene

                This poster explains the importance of wearing mask properly to ensure that they are effective in protecting health care workers, and also how they are disposed to ensure health and safety of health care workers.

                Source: Prevent: Respiratory Hygiene

                  Views 721