January 20, 2022

The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake


The Little Jab Book provides 18 strategies – derived from the behavioral sciences – that can be applied to increase uptake throughout the vaccination process.

Music Video and Radio Song for Burkina Faso COVID-19 Response Health Care Workers

Radio SpotsVideo

Breakthrough ACTION worked with the Burkina Faso/USAID Mission and the Burkina Faso Ministry of Health to produce a music video for health care workers. The music video featured well-known Burkinabe musicians thanking health care workers for their courage in confronting COVID-19 and honoring the health care workers who have lost their lives due to the pandemic.

COVID-19 Radio Spots – Oyo State

Radio Spots

Eight radio spots in English, Pidgin and Yoruba addressing vaccine efficacy, hesitancy, safety and preventive guidelines.

January 19, 2022

COVID Behaviors Dashboard: Updated Data Show Omicron Trends

DashboardWeb Resource

Global Omicron cases have exploded since the COVID-19 variant was first reported to the World Health Organization on November 24. The most recent data from the COVID Behaviors Dashboard reflects that trend: the highest percentage of respondents in multiple countries are reporting positive test results since the dashboard went live in May of 2021.

January 18, 2022

COVID-19 Visual Toolkit


Our infographics, gifs, and short animations provide key information on high-priority topics related to the prevention and understanding of COVID-19. Our content is designed to be: available freely with open […]

USAID’s Response to the COVID-19 Pandemic in Burkina Faso – Issue 3 / USAID dans la riposte face à la COVID-19 au Burkina Faso

ArticleTechnical Briefs

This is the third issue of the USAID’s Response to the COVID-19 Pandemic in Burkina Faso newsletter (October 2020). The newsletter contains information on how USAID and its implementing partners are helping to strengthen Burkina Faso’s response to the COVID-19 pandemic.

USAID’s Response to the COVID-19 Pandemic in Burkina Faso – Issue 2 / USAID dans la riposte face à la COVID-19 au Burkina Faso

ArticleTechnical Briefs

This is the second issue of the USAID’s Response to the COVID-19 Pandemic in Burkina Faso newsletter (October 2020). The newsletter contains information on how USAID and its implementing partners are helping to strengthen Burkina Faso’s response to the COVID-19 pandemic.

TV Spots on Cross-Cutting COVID-19 and Ebola Prevention Behaviors (Mali)

TV spots

The Breakthrough ACTION project, in collaboration with the National Communication Sub Commission of the COVID-19 Crisis Committee, developed a French and Bambara TV spot with the theme of “Une Pierre, Deux Coups” (Two birds, one stone) to reinforce key behaviors that help to prevent the transmission of both COVID-19 and Ebola.

Mali COVID-19 Vaccine Frequently Asked Questions series

Fact SheetTechnical Briefs

This FAQ series, available in French, was developed by Breakthrough ACTION Mali in collaboration with the National Communication Sub-Commission of the COVID-19 Crisis Committee. The series was distributed across a range of partners as part of the COVID-19 vaccination campaign in 2021. Content was developed in collaboration with all partners and adapts key information and messages of the World Health Organization’s COVID Vaccine FAQs and detailed SAGE recommendations to the context of Mali’s vaccine campaign, its vaccine eligible populations and available vaccine types.

Research brief: Barriers to COVID-19 prevention behaviors in Côte d’Ivoire

Reports and Studies

This research brief, available in both English and French, summarizes the results of a qualitative study examining barriers to a range of COVID-19 prevention behaviors early on in the COVID-19 pandemic in late 2020.

The study included individual interviews (IDIs) with COVID-19 survivors, individuals who lost a family member to the disease, and health workers. Focus group discussions (FGDs) were also conducted with members of the general population to explore social norms and community perceptions related to COVID-19.

January 13, 2022

Next door Neighbor video


This video is of a phone call between two neighbors in quarantine. It covers several rumors and misinformation about COVID-19 and where to find reliable information in order to adopt preventative behaviors (in this case, Bangladesh’s Ministry of Health website).

Ghadi Detergent Mask Campaign

To encourage health and safety amidst the COVID-19 pandemic, RSPL Group, manufacturers and marketers of Ghadi Detergent have unveiled the brand’s campaign #BachaavMeinHiSamajhdaariHai. The video encourages mask wearing in order to slow the spread of COVID-19.

How can you promote protective behaviours? – COVID-19


This video promotes several protective behaviors to adopt during the COVID-19 pandemic. These behaviors include: mask wearing, hand washing, social distancing, and staying home if you feel sick.

January 12, 2022

Get the Facts Get the Vax Testimonials


This is a series of testimonials, in English and Spanish, encouraging people to get the COVID-19 vaccine. They are part of Johns Hopkins University’s initiative to encourage JHU employees and members of the Baltimore community to get vaccinated against COVID-19.

Cote d’Ivoire COVID-19 Campaign Prevention Materials

AnalysispampPostersRadio SpotsReports and StudiesSBC CampaignSBC MaterialsTV spots

These materials, al produced in French, were developed by Breakthrough ACTION Cote d’Ivoire in conjunction with its government partners as part of a broader campaign to promote COVID-19 prevention behaviors and address COVID-19 related stigma.

January 6, 2022

Anti-stigma posters and leaflets for COVID-19 (Cote d’Ivoire)

PamphletPostersPrintSBC Materials

This series of printed materials (posters and leaflets) was developed by Breakthrough ACTION Cote d’Ivoire in collaboration with its government partners. It focuses on the non-stigmatization of people living with or recovered from COVID-19, in the community and in the workplace.

COVID-19 Vaccine Posters in Malawi

PostersPrintSBC Materials

Two posters in Chichewa encourage the uptake of the COVID-19 vaccine in order to reduce the risk of serious illness or death. One poster is targeted towards a general audience. The second poster is targeted towards youth.

Ghana COVID-19 Campaign Video

SBC Materials

This is a COVID-19 vaccination campaign video from Ghana and in one of the local languages. The video is available on KingRalph Osei Agyeman’s Twitter account.

Entertainment-Education Campaigns and COVID-19: How Three Global Organizations Adapted the Health Communication Strategy for Pandemic Response and Takeaways for the Future

PrintTechnical Briefs

We briefly review EE campaigns in response to previous health emergencies and present three cases of EE responses to the COVID-19 pandemic from leading global organizations.

December 28, 2021

#MakeCOVIDWorth Campaign in Indonesia on Instagram

SBC Materials

This is a COVID-19 prevention campaign in Indonesia in which people can purchase masks to donate to local charities.

Journalistic routines as factors promoting COVID-19 vaccine hesitancy in Pakistan

PrintReports and Studies

This viewpoint article argues that three commonly practised journalistic routines – as explicated by Tandoc and Duffy – are promoting COVID-19 vaccine hesitancy among Urdu-language newspaper readers in Pakistan.


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The COVID-19 Communication Network is teamed closely with The Compass for SBC, a curated collection of social and behavior change (SBC) resources. The collection offers the highest quality “how-to” tools and packages of materials from SBC projects.  Each item in the Compass is vetted to ensure it was developed via a strategic process and had documented success in the field. Further, this site is closely linked with Springboard, an online community of SBC professionals who share experiences, ask/give advice, and enhance their skills.

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