January 13, 2021

5 Ways to Use Sensitivity When Writing About Vaccines

Guidance DocumentPrint

This blog explains that health professionals need to approach their patients who are opposed to vaccination with understanding and patience.

They should anticipate vaccine-related questions and suggest several ways to deal with the patients, such as containing vaccine misinformation and using your platform to educate about the benefit of vaccines.

COVID-19 Vaccine Communication Strategy, India

Guidance DocumentPrint

This communication strategy supports the COVID-19 vaccines rollout in India and seeks to disseminate timely, accurate and transparent information about the vaccine(s) to alleviate apprehensions about the vaccine, ensure its acceptance and encourage uptake.

COVID-19 Vaccination Communication

Guidance DocumentPrint

This report, which was developed in consultation with leading experts in social and behavioral sciences and public health, outlines evidence-informed communication strategies in support of national COVID-19 vaccine distribution efforts across federal agencies and their state and local partners.

Demand Creation and Advocacy for COVID-19 Vaccine Acceptance and Uptake

Guidance DocumentPrint

This quick start guide was developed to support FHI 360 programs and their partners to design and implement demand creation and advocacy activities as part of national COVID-19 vaccine introduction efforts. This guide draws primarily on FHI 360’s experience designing and implementing SBC programs to promote uptake of health products and services, including vaccination services, but also borrows from other global tools, including those developed by the WHO and UNICEF.

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy


This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create demand for vaccines. A key part of this strategy is to counter the anti-vaccination movement that is already promoting hesitancy and resistance.

Checklist: How to Create Content About the COVID-19 Vaccine

Digital ToolTools

Creating content about the COVID-19 vaccines requires a deliberate, well-executed plan. As you begin developing vaccine content at your institution, use our step-by-step checklist to ensure a smooth rollout. Anyone can download this free checklist.

Long-Term Care Facility Toolkit: Preparing for COVID-19 Vaccination at Your Facility

Digital ToolTools

This toolkit provides long-term care facility (LTCF) administrators and clinical leadership with information and resources to help build vaccine confidence among healthcare personnel (HCP) and residents.

The toolkit emphasizes the critical role played by health professionals in providing trusted information and ensuring high COVID-19 vaccination coverage in their facility.

COVID-19 Vaccination Communication Toolkit

Resource CentersWeb Resource

This informational guide presents six strategies for immunization coordinators to build vaccine confidence within their health system or clinic.

It includes tangible actions to promote confidence, communication, and uptake of COVID-19 vaccine, which can help support confidence among providers and patients.

January 11, 2021

COVID-19 Global Risk Communication and Community Engagement Strategy

Guidance DocumentPrint

The COVID-19 Global Risk Communication and Community Engagement Strategy, December 2020 – May 2021 provides an important update for member states and supporting partners. The updated strategy is underpinned by a socio-behavioral trends analysis and builds on the learnings from the response to-date.

Return to School Video for Kids

SBC MaterialsVideo

This video shows a group of students returning to school and expressing concerns about COVID-19. The videos were produced by USAID Kenya and are available in English and Swahili.

The Best Evidence for How to Overcome COVID Vaccine Fears


Now that the COVID-19 vaccine is becoming available, somewhere between 60 and 90 percent of adults and children must be vaccinated or have antibodies resulting from infection in order to […]

Inside the Mind of an Anti-vaxxer


This article describes the attitude of the many individuals in the US who are against vaccination and details steps that can be taken to change their attitudes and behavior.

The various options of changing people’s attitudes toward vaccinations are discussed.

COVID-19: Can Behavior Insights Address Vaccine Hesitancy and Increase Take-up?


The behavioral science literature suggests the importance of understanding the underlying drivers of vaccine decision-making. Countries should design their strategies for vaccine take-up to target these factors, including the perceived risk of disease and side effects, social norms, costs in terms of time and effort, and trust in the health system and government. Behavior science offers options that go beyond traditional behavior change campaigns.

Hygiene and Behavior Change Coalition COVID-19 TV Spots

SBC MaterialsVideo

The Hygiene and Behavior Change Coalition (HBCC) created these spots and produced them in a variety of languages. The videos are available in Arabic, Indonesian, and Indian and African languages.

The HBCC is funded by the Unilever Transform project and the Foreign Commonwealth Development Office.

Four Things You Can Do to Support Your Teen’s Mental Health

Guidance DocumentPrint

This is guidance for parents to help them deal with their teenagers’ mental health, especially during the COVID-19 pandemic. The four things parents can do are: encourage them to share their feelings, take the time to support them, work through conflict together, and care for yourself.

January 4, 2021

COVID-19 Radio Spots, Indonesia

audioSBC Materials

These radio spots are intended for the general public, and explain various aspects about dealing with COVID-19. These aspects include mask wearing, physical distancing, handwashing, and adopting new habits. This campaign includes radio spots, video spots, infographics, and a Question and Answer booklet.

Tips for Professional Reporting on COVID-19 Vaccines

Guidance DocumentPrint

This article lays out tips for professional reporting on COVID-19 vaccines. Some general guidelines that should be followed include: state the source, use clear language, report the numbers, etc.

Vaccine Confidence Project

Resource CentersWeb Resource

This site serves as a collection of resources from around the world that can be used to gain further information about vaccines and their recommended usage.

Vaccination Communication Strategies: What Have We Learned, and Lost, in 200 Years?


This study compares Australian government vaccination campaigns from two very different time periods, the early nineteenth century (1803–24) and the early twenty-first (2016).

COVID-19 Vaccine Monitor

DashboardWeb Resource

The Kaiser Family Foundation COVID-19 Vaccine Monitor is an ongoing research project tracking the American public’s attitudes and experiences with COVID-19 vaccinations. Using a combination of surveys and focus groups, this project will track the dynamic nature of public opinion as vaccine development unfolds, including vaccine confidence and hesitancy, trusted messengers and messages, as well as the public’s experiences with vaccination as distribution begins.

Framework for Decision-making: Implementation of Mass Vaccination Campaigns in the Context of COVID-19


This document describes the principles to consider when deliberating the implementation of mass vaccination campaigns for prevention of vaccine-preventable diseases and high impact diseases (VPD/HID), and when assessing risks and benefits of conducting outbreak-response vaccination campaigns to respond to VPD/HID outbreaks.


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the Covid-19 Communication Network

The COVID-19 Communication Network is teamed closely with The Compass for SBC, a curated collection of social and behavior change (SBC) resources. The collection offers the highest quality “how-to” tools and packages of materials from SBC projects.  Each item in the Compass is vetted to ensure it was developed via a strategic process and had documented success in the field. Further, this site is closely linked with Springboard, an online community of SBC professionals who share experiences, ask/give advice, and enhance their skills.

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