SBC Resources for India and Nepal

This is a collection of social and behavior change (SBC) COVID-19 resources to assist policy makers, SBC and public health practitioners, journalists, response organizations, communities and the general public during the second wave of COVID-19 infections in India and Nepal. This collection covers multiple topics, including physical (social) distancing, mask wearing, hand washing, vaccine uptake, etc. Some of the resources are available in Indian regional languages and Nepali.

Click on the buttons below to access SBC resources specific to India or Nepal.

The following resources have been recommended by a committee of SBC practitioners working together to help teams in India and Nepal.

SBC Resources for India and Nepal

October 13, 2023

Promoting Vaccination in India through Videos: The Role of Humor, Collectivistic Appeal and Gender

Reports and Studies


This paper investigates the impact of different factors on beliefs about vaccines and vaccination in India through video-based public service announcements.

February 16, 2023

COVID-19 and pregnancy: Staying safe, giving birth and getting vaccinated: What we know about safe pregnancy in the pandemic’s fourth year

News and UpdatesReports and Studies

BangladeshIndiaNepalPakistanSouth Asia

With the COVID-19 pandemic entering its fourth year, we asked UNICEF health experts to explain what we now know about the best ways for pregnant women to protect themselves and their babies.

January 9, 2023

Lessons Learned and Good Practices: Country-specific Case Studies on Immunization Activities during the COVID-19 Pandemic

Reports and Studies

AngolaBangladeshIndiaPapua New GuineaPhilippinesYemen

The methodology for this report included a literature review of available documentation and research, key informant interviews, and focus group discussions with UNICEF country and regional offices and partners. The process led to a series of six case studies, which describe predominantly positive campaign experiences, documenting lessons and good practices that can inform future immunisation programmes carried out during COVID-19 or similar circumstances.

September 1, 2022

Mapping Access Gaps in COVID-19: Results from 14 Countries and Territories

Reports and Studies


This report, created by Matahari Global Solutions and other partners, explains the results of access gaps in COVID-19 testing and vaccines in 14 countries and territories. Some of the countries and territories include: Bangladesh, DRC, Jamaica, Haiti, Peru, Senegal, and Somalia.

August 31, 2022

Can you breastfeed if you have COVID-19?

InfographicsSBC CampaignVideo


It is completely safe for a mother with confirmed or suspected of COVID-19 to breastfeed.

Usage of social and behavioral change communication approaches for effective risk communication to prevent and manage COVID-19 in Nepal

Reports and Studies


Coronavirus disease 2019 (COVID-19) has appeared as the biggest challenge of present time as our health systems are struggling to contain the spread of the virus. As COVID-19 developed rapidly into a pandemic, people need to acquire and apply health information, and adapt into their behavior right away. However, there exists a global epidemic of misinformation alongside this pandemic. People at risk need to be able to take informed decisions on mitigating the effects of the disease outbreak and practice protective and preventive actions. This affirms the urgency and importance of forming a dedicated risk communication team in the country to design and deliver risk communication packages with the SBCC approach addressing the need of sub populations dwelling at all levels.

August 16, 2022

Education during COVID-19



Here’s how children in India are feeling about learning at home during COVID-19.

August 15, 2022

How is COVID-19 affecting parents’ mental health



Being a parent is a daily challenge and faced with the realities of COVID 19, social distancing and self-quarantine, it may be a struggle. For parents, the best way to help their children is to firstly take care of themselves.

Self-care during these times is not selfish because it enables the caregivers to be there for their children as a stable, calm and soothing parent. This way, parents will also be able to better understand their children and help them feel reassured, relaxed and focused.

How Athishree coped with COVID-19



Athishree was scared, hesitant to even talk to her friends when she first tested positive for #coronavirus.

While in quarantine, she taught herself the importance of opening up about her experiences.

We all have to stay ready. Anthem to overcome COVID-19 ft. Amitabh Bachchan & Priyanka Chopra Jonas

SBC CampaignVideo


We all have to stay ready. Only together can we win against COVID-19.

How to breastfeed safely if you have COVID-19?



This video explains how a mother can safely breastfeed if she is suspected/confirmed to have COVID-19?

August 3, 2022

COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

News and Updates

BangladeshBeninBurundiGuatemalaHaitiIndiaIraqMaliNigeriaPakistanPhilippinesSomaliaTogoUnited States

Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

July 15, 2022

COVID-19 Communication Resources to reach vulnerable urban populations

TV spotsVideo


These resources were used by SNEHA (Society for Nutrition Education and Health Action) to educate people living in vulnerable urban informal settlements about COVID-19 Appropriate behaviour. These resources were used at a time when India was braving the first and second wave of the pandemic.

July 14, 2022

COVID-19 communication campaign IEC/BCC/SBCC material qualitative summary report

Reports and Studies


This report reflects perceptions, messages and activities at a time when India was braving the first and second wave of the pandemic.

March 28, 2022

Nepal Little Jab Book



Save the Children has launched the Nepal ‘Little Jab Book’ developed in collaboration with Busara Center for Behavioral Economics, and Common Thread. The playbook focuses on six key behavioral challenges which restricts vaccine uptake and presents contextual and hackable behavior change actions to strengthen vaccine uptake and confidence amongst parents, young people, and health workers in Nepal.

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