SBC Resources for India and Nepal

This is a collection of social and behavior change (SBC) COVID-19 resources to assist policy makers, SBC and public health practitioners, journalists, response organizations, communities and the general public during the second wave of COVID-19 infections in India and Nepal. This collection covers multiple topics, including physical (social) distancing, mask wearing, hand washing, vaccine uptake, etc. Some of the resources are available in Indian regional languages and Nepali.

Click on the buttons below to access SBC resources specific to India or Nepal.

The following resources have been recommended by a committee of SBC practitioners working together to help teams in India and Nepal.

SBC Resources for India and Nepal

March 28, 2022

Nepal Little Jab Book



Save the Children has launched the Nepal ‘Little Jab Book’ developed in collaboration with Busara Center for Behavioral Economics, and Common Thread. The playbook focuses on six key behavioral challenges which restricts vaccine uptake and presents contextual and hackable behavior change actions to strengthen vaccine uptake and confidence amongst parents, young people, and health workers in Nepal.

March 21, 2022

COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

News and Updates

BangladeshBeninBurundiGuatemalaHaitiIndiaIraqMaliNigeriaPakistanPhilippinesSomaliaTogoUnited States

Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

March 16, 2022

Risk Communications and Community Engagement (RCCE) manual: COVID-19 and vaccination

StrategiesTechnical BriefsToolkitTraining/Education


The manual consists of hackable actions to achieve desired social and behavior level change, which is to increase awareness on COVID-19 protective behavior and strengthen vaccine uptake by collaborating with communities via tried and tested multi-entry points.

Poster – Booster dose



This is a poster in Nepal explaining the importance of receiving a COVID-19 vaccine booster.

February 25, 2022

COVID-19 and vaccine SBCC materials web-series in Nepal



Save the Children in Nepal in partnership with National Health Education Information Communications Center (NHEICC) produced a web-series, ‘Sacchai Ho?’ (Its it for real?) to address rumors related to #COVID19 and vaccines. Utilizing an edutainment approach, the series aims to counter rumors and promote evidence-based information on COVID-19 and vaccines.

February 17, 2022

Nalamdana COVID-19 Vaccine – Episode 3

Radio/Audio SpotsVideo


Through a young couple’s arguments at a bus stop, this short video, in Entertainment-Education style, highlights the importance of getting vaccines, why a second dose is critical to bring your immunity to where your body can easily fight the virus, and why it is important to continue to wear masks, even if you are fully vaccinated. By countering popular misconceptions (from the young man), the young woman, and her educated bus stop companion model COVID-safe behavior.

February 2, 2022

Me Jababdar/I’m Responsible Campaign

InfographicsPostersSBC Campaign


The I’m Responsible Campaign includes posters, social media for the general public, women and pregnant women to reinforce key COVID-19 Prevention Behaviors implemented by Maharashtra State in India. The materials are in Hindi.

January 28, 2022

What does the “New Normal” look like for the community? – COVID-19



This video explains what the “New Normal” will look like in the community during the COVID-19 pandemic.

Visiting Hospital during COVID-19



This video, produced by NITI Aayog, explains the proper procedure on visiting hospital during the COVID-19 pandemic.

January 13, 2022

Ghadi Detergent Mask Campaign


To encourage health and safety amidst the COVID-19 pandemic, RSPL Group, manufacturers and marketers of Ghadi Detergent have unveiled the brand’s campaign #BachaavMeinHiSamajhdaariHai. The video encourages mask wearing in order to slow the spread of COVID-19.

How can you promote protective behaviours? – COVID-19



This video promotes several protective behaviors to adopt during the COVID-19 pandemic. These behaviors include: mask wearing, hand washing, social distancing, and staying home if you feel sick.

December 21, 2021

COVID-19 Communication Strategy India


IndiaSouth Asia

This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.

Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination


GlobalIndiaSouth Asia

The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

December 17, 2021

#HarGharDastak Campaign, India – Twitter post

SBC Materials

IndiaSouth Asia

This is a tweet from the #HarGharDastak Campaign in India.

December 15, 2021

India Fights Corona – Twitter post

News and Updates

IndiaSouth Asia

This is a tweet requesting that people in India get vaccinated against COVID-19 as soon as possible.

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