SBC Resources for India and Nepal

This is a collection of social and behavior change (SBC) COVID-19 resources to assist policy makers, SBC and public health practitioners, journalists, response organizations, communities and the general public during the second wave of COVID-19 infections in India and Nepal. This collection covers multiple topics, including physical (social) distancing, mask wearing, hand washing, vaccine uptake, etc. Some of the resources are available in Indian regional languages and Nepali.

Click on the buttons below to access SBC resources specific to India or Nepal.

The following resources have been recommended by a committee of SBC practitioners working together to help teams in India and Nepal.

SBC Resources for India and Nepal

January 13, 2022

Ghadi Detergent Mask Campaign


To encourage health and safety amidst the COVID-19 pandemic, RSPL Group, manufacturers and marketers of Ghadi Detergent have unveiled the brand’s campaign #BachaavMeinHiSamajhdaariHai. The video encourages mask wearing in order to slow the spread of COVID-19.

How can you promote protective behaviours? – COVID-19



This video promotes several protective behaviors to adopt during the COVID-19 pandemic. These behaviors include: mask wearing, hand washing, social distancing, and staying home if you feel sick.

December 21, 2021

COVID-19 Communication Strategy India


IndiaSouth Asia

This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.

Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination


GlobalIndiaSouth Asia

The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

December 17, 2021

#HarGharDastak Campaign, India – Twitter post

SBC Materials

IndiaSouth Asia

This is a tweet from the #HarGharDastak Campaign in India.

December 15, 2021

India Fights Corona – Twitter post


IndiaSouth Asia

This is a tweet requesting that people in India get vaccinated against COVID-19 as soon as possible.

December 14, 2021

Kiting High: New Normal for Children

PrintSBC Materials


This is story book explains the new normal, or a set of various behavioral rules to be followed in order to slow the spread of COVID-19 and therefore keep their communities safe.

December 8, 2021

COVID-19 Vaccine Hesitancy Among PLWH in South India: Implications for Vaccination Campaigns

PrintReports and Studies

IndiaSouth Asia

India recently experienced an unprecedented transmission surge, likely fueled by a premature reopening, the highly transmissible delta variant, and low vaccination rates. Indian media have reported high degrees of vaccine hesitancy, which could interfere with efforts to prevent future surges, making it crucial to better understand the reasons for such reluctance in vulnerable populations, such as people living with HIV.

December 7, 2021

Rules of communication during the COVID-19 pandemic



This articles argues that the communication during this global crisis is no longer just about getting people to abide by public health measures. The division within the society created by the secondary impacts of COVID-19 requires a broader communication strategy which takes into consideration the need to bridge the bonds between state and the citizen and between citizens themselves.

December 6, 2021

Self isolation after returning home

AudioSBC Materials

NepalSouth Asia

This audio clip on Soundcloud explains the importance of self isolation after returning home in order to ensure that you don’t accidentally spread COVID-19. The recording artist produced versions of this clip in the Nepali, Bhojpuri, Magar Kham, Tharu, Awadhi, Maithali, and Doteli languages.

Nalamdana COVID-19: Vaccines – Part 2

SBC MaterialsVideo

IndiaSouth Asia

Short film in entertainment-education style, to address myths and misconceptions about vaccines and also FAQs about side effects.

Mental health resilience tools for the India COVID surge

InfographicsSBC Materials

IndiaSouth Asia

The COVID pandemic in India continues to wreak havoc in a country struggling to cope with rising daily infections. In the rural state of Bihar, where CorStone has been working since 2009, the situation remains challenging as efforts to control the recent surge continue with increasing intensity. The Education and Resilience professionals at CorStone have developed a set of handouts for our Hindi-speaking colleagues and friends currently dealing with this dire COVID surge.

November 18, 2021

Campaign to mobilise youth in fight against COVID-19


IndiaSouth Asia

The Ministry of Youth Affairs, the Ministry of Health and Family Welfare, the United Nations Children’s Fund (UNICEF) and its partner organisation YuWaah, with the support of over 950 coalition partners, has launched a pan-India campaign called #YoungWarrior to engage young people across the country to address the ongoing COVID-19 crisis and to keep their families and neighbourhoods safe.

November 11, 2021

Nepalese Youth Helpline

PrintSBC Materials

NepalSouth Asia

This poster lists a phone number for youth in Nepal to call if they need assistance with matters related to COVID-19. It also lists various COVID-19 symptoms and inspirational quotes.

August 26, 2021

Together we can fight against the coronavirus

PrintSBC Materials

AsiaNepalSouth Asia

This poster encourages the public to work together in order to fight the coronavirus.

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