January 13, 2022

Ghadi Detergent Mask Campaign

To encourage health and safety amidst the COVID-19 pandemic, RSPL Group, manufacturers and marketers of Ghadi Detergent have unveiled the brand’s campaign #BachaavMeinHiSamajhdaariHai. The video encourages mask wearing in order to slow the spread of COVID-19.

How can you promote protective behaviours? – COVID-19


This video promotes several protective behaviors to adopt during the COVID-19 pandemic. These behaviors include: mask wearing, hand washing, social distancing, and staying home if you feel sick.

December 21, 2021

COVID-19 Communication Strategy India


This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.

Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination


The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

December 17, 2021

#HarGharDastak Campaign, India – Twitter post

SBC Materials

This is a tweet from the #HarGharDastak Campaign in India.

December 15, 2021

India Fights Corona – Twitter post


This is a tweet requesting that people in India get vaccinated against COVID-19 as soon as possible.

December 14, 2021

Kiting High: New Normal for Children

PrintSBC Materials

This is story book explains the new normal, or a set of various behavioral rules to be followed in order to slow the spread of COVID-19 and therefore keep their communities safe.

December 8, 2021

COVID-19 Vaccine Hesitancy Among PLWH in South India: Implications for Vaccination Campaigns

PrintReports and Studies

India recently experienced an unprecedented transmission surge, likely fueled by a premature reopening, the highly transmissible delta variant, and low vaccination rates. Indian media have reported high degrees of vaccine hesitancy, which could interfere with efforts to prevent future surges, making it crucial to better understand the reasons for such reluctance in vulnerable populations, such as people living with HIV.

December 6, 2021

Nalamdana COVID-19: Vaccines – Part 2

SBC MaterialsVideo

Short film in entertainment-education style, to address myths and misconceptions about vaccines and also FAQs about side effects.

Mental health resilience tools for the India COVID surge

InfographicsSBC Materials

The COVID pandemic in India continues to wreak havoc in a country struggling to cope with rising daily infections. In the rural state of Bihar, where CorStone has been working since 2009, the situation remains challenging as efforts to control the recent surge continue with increasing intensity. The Education and Resilience professionals at CorStone have developed a set of handouts for our Hindi-speaking colleagues and friends currently dealing with this dire COVID surge.

November 18, 2021

Campaign to mobilise youth in fight against COVID-19


The Ministry of Youth Affairs, the Ministry of Health and Family Welfare, the United Nations Children’s Fund (UNICEF) and its partner organisation YuWaah, with the support of over 950 coalition partners, has launched a pan-India campaign called #YoungWarrior to engage young people across the country to address the ongoing COVID-19 crisis and to keep their families and neighbourhoods safe.

July 13, 2021

The Key to Getting All Eligible Indians Vaccinated: Behavioral Strategy


This article, by Ajai Chowdhry and Arvind Singhal of the Hindustan Times, explains how to get all eligible Indians vaccinated for COVID-19. The need of the hour is to implement a comprehensive, coordinated, and coherent strategy — anchored in the principles of social and behaviour change communication.

June 9, 2021

COVID-19 Resources for India: Be a Part of the Solution

Guidance DocumentPrint

Through this toolkit, the Harvard T.H. Chan School of Public Health – India Research Center and Project SANCHAR aim to provide partners, affiliates, and citizens with shareable easy-to-understand facts, myth-busters, and guidelines on COVID-19 prevention and mitigation and on maintaining physical and emotional wellbeing.

Behavioral Change Can Reduce Transmission


This article outlines seven steps on how to encourage behavioral change that would reduce transmission of COVID-19. Some of the steps include: creating a positive social norm around mask wearing, communicating the benefits of mask wearing, needing responsible media, compassionate leadership, etc.

May 25, 2021

Child Friendly version on understanding COVID-19

PrintSBC Materials

UNICEF partnered with Inklink Charitable Trust to work with children to develop a child friendly version on understanding COVID-19, ways to prevent it from spreading, assuring children not to be stressed and scared.

May 24, 2021

What to do when you test COVID Positive?

InfographicsSBC Materials

This infographic shows what to do when you test positive for COVID-19 as well as when you should seek go to a hospital.

COVID Appropriate Behaviours

InfographicsSBC Materials

This is a poster which lists various COVID protocols including handwashing, physical distancing and wearing double masks.

May 11, 2021

Wear your mask properly: In the Office

SBC MaterialsVideo

This 35 second video, produced by the India Ministry of Health and Family Welfare, explains the importance of properly wearing a mask while in an office setting in order to slow the spread of COVID-19.

Wear Your Mask Properly: On the Bus

SBC MaterialsVideo

This 35 second video, produced by the India Ministry of Health and Family Welfare, explains the importance of properly wearing a mask while riding the bus and other forms of public transportation in order to slow the spread of COVID-19.

May 10, 2021


SBC MaterialsVideo

This is a collection of resources from India’s Ministry of Health and Family Welfare which consist of coronavirus awareness materials. The materials cover a wide range of topics on how […]

May 5, 2021

India Fights COVID

SBC CampaignSBC Materials

This website is a collaborative initiative that houses content and creative materials, related to COVID-19, curated by an editorial team. This content is in English, Hindi and other regional languages, and formats include images, GIFs, Videos etc.


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The COVID-19 Communication Network is teamed closely with The Compass for SBC, a curated collection of social and behavior change (SBC) resources. The collection offers the highest quality “how-to” tools and packages of materials from SBC projects.  Each item in the Compass is vetted to ensure it was developed via a strategic process and had documented success in the field. Further, this site is closely linked with Springboard, an online community of SBC professionals who share experiences, ask/give advice, and enhance their skills.

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