Social and Behavior Change Campaigns

This is a collection of communication materials (all types of media), tools and resources for social and behavior change to address the COVID-19 pandemic.

September 19, 2023

Mozambique Test 2 Treat Campaign Materials

InfographicsPostersSBC CampaignStrategies

COVID-19 is not completely over yet, so these material draw attention to the symptoms of COVID so that people can go to the health unit to get tested in case of any symptoms and if positive, get treatment straight away if they have not passed five days.

September 7, 2023

Liberia ‘Healthy Life’ Campaign

PostersRadio/Audio SpotsSBC Campaign

Since 2021, Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs, has worked in close partnership with the Liberia Ministry of Health to develop COVID-19 communication materials. Many of the materials have been developed under the larger umbrella health campaign “Healthy Life”, while other materials have been developed for specific campaign surges.

August 25, 2023

Vaccination Week in the Americas 2023

InfographicsSBC Campaign

The Pan American Health Organization (PAHO), together with the countries and territories of the Region of the Americas and its partners, celebrated the 21st annual Vaccination Week in the Americas (VWA) and the 12th World Immunization Week (WIW) under the call to action: Get Up-to-date, April 22 to 29, 2023 using the hashtag #EachVaccineCounts.

August 4, 2023

Influencer and boxer Alcinda vaccine promotion video

SBC CampaignTV spotsVideo

Influencer and boxer Alcinda vaccine promotion video

COVID-19 Stickers in Malawi

SBC Campaign

A series of stickers in Chichewa featuring health workers and religious leaders encouraging various audiences, including youth, to get vaccinated.

COVID-19 Prevention and Testing Posters in Malawi

PostersSBC Campaign

Two posters in Chichewa encourage masking to prevent COVID-19 and testing for COVID-19 when experiencing symptoms.

May 7, 2023

Vaccine Campaign Impact Measurement Report – Nigeria

Reports and StudiesSBC Campaign

This research report presents results of a study funded by Johnson & Johnson on Breakthrough ACTION’s ongoing national mass media campaign to promote COVID-19 vaccination in Nigeria, entitled “Follow Who Know Road.” The report shows that out of the 26 million people the campaign reached who were unvaccinated, 14 million later received a vaccine dose and 5 million wanted to get one.

March 28, 2023

Project Batibot: Partnering with moms to talk about COVID-19 vaccines for children

SBC CampaignVideo

Breakthrough ACTION Philippines partnered with three online communities for moms to prompt discussion around COVID-19 vaccines. BA and partners in the Philippines created social media posts and an online talk show that addresses myths, misconceptions and misinformation about COVID-19 vaccines.

March 2, 2023

BIDA Kid in Muslim Communities

PamphletPostersSBC Campaign

Breakthrough ACTION Philippines, in partnership with the Ministry of Basic, Higher and Technical Education (MBHTE) and UNICEF, created an adaptation of the BIDA Kid print materials to better resonate with the Muslim communities in the Bangsamoro Autonomous Region of Muslim Mindanao (BARMM).

February 16, 2023

Peer Referral Cards

SBC Campaign

This card is used to refer clients to get vaccinated at the healthcare facility closest to them.

Take Your ARVs and Complete Your COVID-19 Vaccination to Stay Protected

PostersSBC Campaign

This poster encourages people living with HIV to take their anti-retroviral drugs and get vaccinated to stay protected. It also has variations in Hausa, Igbo, Pidgin, and Yoruba.

January 20, 2023

Sierra Leone COVID-19 Big Idea of the Week Campaign

SBC Campaign

The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.

Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.

January 9, 2023

Facts About COVID-19 Vaccination for Pregnant Women

PostersSBC CampaignSBC Materials

This leaflet was developed by Ghana Health Service and Breakthrough ACTION, with key messages about COVID-19 vaccination for pregnant women. It contains Frequently Asked Questions(FAQs) with basic answers to serve as a reference for health workers, and other community members, especially pregnant women to increase knowledge of COVID-19 vaccination for pregnant women.

Facts About COVID-19 Booster Doses

Fact SheetPostersSBC CampaignSBC Materials

This COVID-19 flyer was developed to increase knowledge about booster doses among the general public, especially persons who have completed the primary vaccination series. It comes with Frequently Asked Questions and responses that serve as a guide to health workers for community dialogue on COVID-19 activities.

December 12, 2022

Guinea COVID-19 Vaccines (COVAX) Materials 2021

Radio/Audio SpotsSBC CampaignSBC MaterialsVideo

This folder includes all the audio, video, and social media materials used by the Breakthrough ACTION Guinea team in the COVID-19 Vaccination COVAX campaign.