Rumors and Misinformation

This is a curated collection of tools and materials that can guide and provide examples on how to understand, track, address rumors and misinformation around COVID-19.

August 25, 2023

Resources for Journalists

Web Resources

This is a resource for journalists to report about COVID-19.

The Prevalence, Features, Influencing Factors, and Solutions for COVID-19 Vaccine Misinformation: Systematic Review

Reports and Studies

This review aims to synthesize the global evidence on misinformation related to COVID-19 vaccines, including its prevalence, features, influencing factors, impacts, and solutions for combating misinformation.

June 5, 2023

Designing Social and Behavior Change Solutions to Support Pediatric COVID-19 Vaccine Uptake: A Technical Brief

Technical Briefs

As countries continue to expand eligibility for COVID-19 vaccination, programs will benefit from considering how efforts to encourage pediatric vaccine uptake may differ from supporting uptake in the broader population. This brief guides practitioners and policymakers through applying a behavioral design approach to developing tailored social and behavior change solutions.

May 5, 2023

Guidelines for Dialogue: Talking to the General Public About COVID-19

Clinical/Technical GuidanceReports and Studies

This guide presents a series of recommendations aimed at facilitating the dialogue between health personnel in charge of COVID-19 vaccination and information sessions and the general public. Listening to their concerns and informing them with clarity and simplicity, in a respectful and empathetic atmosphere, are undoubtedly the keys to a dialogue that will allow to continue promoting vaccination among the population.

April 20, 2023

Overview of rumors


Breakthrough ACTION Côte d’Ivoire collected and analyzed 295 rumors related to COVID-19 in general, new beliefs about COVID-19 vaccination, rabies, and other diseases thank to community listening and social listening in order to better manage infodemic.

March 10, 2023

Public Service Announcement on Child Vaccination in Bangladesh

TV spotsVideo

This public service announcement raises awareness about the ongoing vaccination campaign for 5-11 years old children in Bangladesh.

February 22, 2023

COVID-19 Videos

TV spotsVideo

Dans le cadre de la lutte contre la COVID-19, Breakthrough ACTION Côte d’Ivoire a développé des spots en français et quatre langues locales pour sensibiliser les populations.

February 16, 2023

Follow Who Know Road TV Spots

TV spotsVideo

The ‘Follow Who Know Road’ television spots are one-minute videos explaining why vaccination against COVID-19 is essential.

January 26, 2023

Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

Reports and Studies

MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation, and actions to prevent COVID-19. We sought to identify Alone Together viewer’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences, and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic.

December 12, 2022

Guinea COVID-19 Vaccines (COVAX) Materials 2021

Radio/Audio SpotsSBC CampaignSBC MaterialsVideo

This folder includes all the audio, video, and social media materials used by the Breakthrough ACTION Guinea team in the COVID-19 Vaccination COVAX campaign.

Guinea COVID-19 Vaccines (ARP) Materials 2021

Radio/Audio SpotsSBC CampaignSBC Materials

This folder includes Breakthrough ACTION Guinea’s COVID-19 ARP vaccination campaign materials including three audio spots (each in seven languages).

November 23, 2022

COVID-19 Prevention Campaign

PostersRadio/Audio SpotsSBC CampaignTV spotsVideo

Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism.

COVID-19 Vaccine Promotion

PostersRadio/Audio SpotsSBC CampaignTV spots

Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism.

November 22, 2022

Traditional Leaders Advocating for the COVID-19 Vaccine

TV spotsVideo

Breakthrough ACTION is working with traditional leaders to encourage people to get vaccinated. In the video, Senior Chief Mlolo of Nsanje shares why she got the COVID-19 vaccine, and she encourages people to get vaccinated.

Breakthrough ACTION Malawi Factsheet on COVID-19

Fact SheetInfographicsReports and Studies

This factsheet highlights the achievements and successes of the COVID-19 Vaccine project in Malawi implemented by Breakthrough ACTION. Breakthrough ACTION is supporting Malawi’s Ministry of Health to reduce COVID-19 vaccine hesitancy, promote vaccine uptake and promote positive attitudes towards the vaccine.