Get Vaxxed for Good Vibes is a USAID-supported campaign to help the Department of Health in the Philippines advance COVID prevention and vaccine confidence for at-risk populations in rural and semi-urban communities. Two years into the global pandemic, promoting minimum public health standards together with vaccine uptake helps communities recover and bounce back.
Check out our Get Vaxxed for Good Vibes resources here
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BIDA Kid is a campaign designed to support children’s healthy and safe return to schools in the Philippines. The Department of Education, Department of Health, and USAID partnered together to integrate COVID-19 prevention behaviors messaging into a TV spot, jingle, and print materials to help promote learning-conducive and pandemic-responsive schools that prioritize health and safety at all times.
Check out our BIDA Kid resources here
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USAID Breakthrough ACTION worked with the Philippines’ Department of Health and Evident Marketing Communications to set up social listening scans on COVID-19 information, prevention and treatment, and vaccine confidence. These scans help DOH navigate shifting narratives and counter misinformation and disinformation while promoting COVID-19 prevention behaviors. They are also useful for decision-making and evaluation and helpful in documenting lessons learned to continuously improve SBC approaches.
Source: Social listening supports COVID-19 Communication response in the Philippines
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USAID Philippines’ ReachHealth team has several robust social media platforms that reach specific audience segments with family planning messages. USAID’s Breakthrough ACTION COVID Vaccine project worked with ReachHealth to jointly produce and post social media cards promoting the Department of Health’s National Vaccine Days (NVD) from November 29-December 01, 2021 and December 15-17, 2021.
The social media cards were posted on platforms such as It’s Okay To Delay, which caters to young adults, and Konektado Tayo, for parents of teens, who are eligible to get vaccinated in the country. Teens got their own messages on the DOH’s platform for teens, I Choose.
In a little over a week, these platforms reached more than 3 million people — a solid accomplishment given that the messages were focused on reaching rural and peri-urban areas with low vaccine coverage and not major urban cities like Metro Manila. The posts encouraged vaccination and also answered key questions about family planning and vaccination.
Working with the DOH in the Philippines, USAID’s Breakthrough ACTION and ReachHealth projects helped raise public awareness through this vaccine promotion initiative. More than 9.9 million people were vaccinated during the National Vaccination Days, helping the government to fully vaccinate more than 50 million Filipinos by the start of 2022.
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UNDP Philippines, in close collaboration with the National Economic and Development Authority (NEDA) and the financial support of The Rockerfeller Foundation, has commissioned this research titled, “Trends in COVID-19 Vaccine Acceptance in the Philippines and Their Implications on Health Communication”, to deepen our understanding of the factors behind vaccine acceptance in Philippines.
In this research, we applied innovative methodologies to generate insights for community mobilization and social behavior change communication (or SBCC) interventions, which could be an effective strategy in addressing vaccine acceptance. The report generated significant insights related to the level of vaccine acceptance, factors that determine the change in behavior and identified strategic communication messaging cues.
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The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors.
The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:
It is a multimedia campaign to maximize reach and enable behavior.
Source: BIDA Solusyon sa COVID-19 Campaign Materials
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In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.
Source: Awareness and Education Campaign on COVID-19 for Pharmacy Professionals in the Philippines
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This Risk Communication and Community Engagement (RCCE) Guide serves as a guide for community health workers (CHWs), volunteers, and social mobilizers in communicating with people on COVID-19 and helping them protect themselves and others from the virus. This guide contains importance of community engagement during health crisis, how to talk to people in the community, how to protect yourself and others while on duty, and key messages that need to be conveyed to the community and to specific audience groups.
Using the guide, Department of Health, in partnership with USAID Breakthrough ACTION, UNICEF, and WHO conducted RCCE online trainings via Zoom to CHWs, volunteers, and social mobilizers.
Sources:
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This social media card was created to counter stigma and discrimination towards COVID-19 patients. This was shared through the Facebook Page of the Department of Health.
Source: Social Media COVID-19 Anti-Stigma Cards
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These social media cards include practical tips on how to do the correct physical distancing. These cards were shared through the Facebook Page of the Department of Health.
Source: Social Media Cards for Physical Distancing
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
