Côte d’Ivoire

Videos promoting COVID-19 integrated with routine immunizations

SBC CampaignVideo

These video spots raise awareness on the COVID-19 and other routine immunizations for both children and adults.

1 vaccine, 1 goal campaign

posterSBC Campaign

Breakthrough ACTION Côte d’Ivoire designed the ‘1 Vaccine, 1 Goal’ multimedia campaign to leverage excitement among AFCON fans to share messages about COVID-19 vaccine and other vaccinations across the life stages and focus on protecting the most vulnerable.

2024 Paquinou vaccination campaign

flyerSBC Campaign

The COVID-19 vaccination strategy promoted ‘vaccinate before travel’ and included pop up vaccination promotion to encourage travelers to get vaccinated before traveling.

Health Rangers Campaign: Comic books, Videos

Booklet

These comic books are about routine immunizations, COVID-19 to prevent diseases.

KNOWLEDGE, ATTITUDES AND PRACTICES SURVEY IN THE CONTEXT OF EBOLA and considering integration in Côte d’Ivoire

Reports and Studies

The re-emergence of Ebola made the response to COVID-19 more complex and required an integrated response. This is a report of knowledge, attitudes and practices with a focus on Ebola, but also with implications for COVID-19 response. For successful intervention, it is essential to have an up-to-date understanding of the context-specific knowledge, attitudes, beliefs, intentions, […]

Three Waves of Knowledge, Attitudes, and Practice Surveys About COVID-19 Vaccination in Côte d’Ivoire

Reports and Studies

These two waves of Knowledge, Attitudes and Practices (KAP) surveys were carried out in order to understand the factors linked to the intention to be vaccinated against COVID-19.

Win the Match Against Malaria

PostersVideo

Breakthrough ACTION Côte d’Ivoire has designed a multimedia campaign to encourage the adoption of good behaviors to avoid malaria. This campaign, which saw the participation of international football star Didier Drogba, focused on the use of healthcare, LLIN etc.

Overview of rumors

Presentation

Breakthrough ACTION Côte d’Ivoire collected and analyzed 295 rumors related to COVID-19 in general, new beliefs about COVID-19 vaccination, rabies, and other diseases thank to community listening and social listening in order to better manage infodemic.

COTE D’IVOIRE: COVID-19 vaccine promotion materials

PostersTV spotsVideo

These materials originally produced in French, were developed by Breakthrough ACTION Cote d’Ivoire in conjunction with the ministry of Health and RCCE working group partners as part of a broader campaign to promote COVID-19 vaccination. While using the religious leaders, family, children, men and women pictures to deliver COVID-19 vaccination messages, we explored the theories of influence, social influence, reasoned action and planned behavior theory to address lack of knowledge, risk perception and practice.

Lessons from research on perceptions of COVID-19 vaccination for pregnant women in Côte d’Ivoire – January 2023

Reports and Studies

This analysis focuses on a subset of data relating to perceptions of COVID-19 among pregnant women in Côte d’Ivoire. The Breakthrough ACTION team, in partnership with the Department of Health and USAID, collected qualitative data from three sites to assess concern about COVID-19, perceptions of the current vaccine rollout, standards perceptions around vaccination, how misinformation and other factors influence vaccine uptake.

Lessons from the research on perceptions of COVID-19 vaccination for people living with comorbidities in Côte d’Ivoire – January 2023

Reports and Studies

The Breakthrough ACTION project through USAID funding, supports the government of Côte d’Ivoire through social and behavior change (SBC) interventions, including research and monitoring to inform COVID-19 vaccination activities. Breakthrough ACTION collected qualitative data across three sites (Abidjan – Bouaké – San Pedro) to assess perceptions of the COVID-19 vaccine.

Survey on Knowledge, Attitudes and Practices (KAP) in the context of prevention against COVID-19 Côte d’Ivoire, Phase 3

Reports and Studies

Since the emergence of the SARS-CoV2 virus and its first detection in Côte d’Ivoire in March 2020, the country has recorded 87,891 cases and 830 deaths (November 2022). The Ministry of Health has taken various measures to reduce the spread and impact of COVID-19, including the authorization of COVID-19 vaccines AstraZeneca, Pfizer, Sinopharm and Johnson & Johnson (J&J). With some ambitious goals to vaccinate 70% of the Ivorian population, understanding the drivers of confidence and uptake of vaccines is essential for the response to COVID-19 and achieving this goal.

COVID-19 Videos

Social MediaTV spotsVideo

Dans le cadre de la lutte contre la COVID-19, Breakthrough ACTION Côte d’Ivoire a développé des spots en français et quatre langues locales pour sensibiliser les populations.

Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

SBC CampaignSocial MediaTV spotsVideo

This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.

Côte d’Ivoire “Bon a Savoir” (Good to Know) COVID-19 Vaccine social media graphics series

InfographicsSocial Media

The “Good to Know” (Bon a Savoir) series consists of graphics shared on the Côte d’Ivoire Ministry of Health’s social media platforms to address COVID-19 vaccination hesitancy.

Le bon et le mauvais

SBC CampaignSocial MediaTV spotsVideo

Une vidéo de sensibilisation sur la nécessité de se faire vacciner en utilisant un raisonnement par l’absurde pour battre en brèche les idées reçues et autres formes de rumeurs ou mauvaises croyances sur le vaccin contre la covid. C’est en réalité l’illustration des conflits internes que vivent de nombreuses personnes et qui font qu’ils hésitent à se faire vacciner.

Flashmob Ils tombent en plein supermarché, victimes de COVID-19

SBC CampaignSocial MediaTV spotsVideo

Une vidéo flashmob visant à sensibiliser les populations ivoiriennes sur l’importance de se faire vacciner avant que le pire n’arrive. Dans un supermaché d’Abidjan, des personnes tombent subitement, ce qui affole la foule avant qu’elle ne se rende compte qu’il s’agit d’une mise en scène.

Voilà pourquoi il faut se faire vacciner

SBC CampaignSocial MediaTV spotsVideo

Cette vidéo vise à encourager les personnes hésitantes à se faire vacciner contre la covid19. Elle est jouée par les acteurs d’une célèbre télé ivoirienne « Les coups de la vie ». Le message essentiel ici c’est de dire aux populations de ne pas se fier au ragots et rumeurs et que le vaccin est efficace et sûr.

Three Insights to Help Overcome COVID-19 Vaccine Hesitancy

News and UpdatesReports and Studies

As part of the USAID-funded Breakthrough ACTION project, the Johns Hopkins Center for Communication Programs and partner ideas42 are working with teams and governments in eight countries — Liberia, Côte d’Ivoire, Cameroon, Senegal, Mali, Burkina Faso, Philippines, and Nigeria — to understand and target demand-side barriers to improve acceptance and uptake of the COVID-19 vaccine.

Cote d’Ivoire Easter COVID ‘Vaccinate Before Travel’ Campaign

News and UpdatesReports and StudiesSBC CampaignTV spots

In Côte d’Ivoire, this news report shares about an innovative strategy to accelerate COVID-19 vaccination coverage through targeting Easter travelers. Easter is a time of heavy travel; regional celebrations known as Paquinou are organized. Large public gatherings/mass movement make this a high-risk period for transmission. the center of the country.

The strategy promoted ‘vaccinate before travel’ and included pop up vaccination promotion to encourage travelers to get vaccinated before traveling. This link includes a campaign report, a TV News report and Campaign images.

The Perception of COVID-19 communication in West Africa (non-Sahel): report

Reports and Studies

UNESCO Abuja Office initiated a survey on Perception of COVID-19 Communication in West Africa (non-Sahel). The survey was developed to understand how people in some Western African countries obtain and use the Information on COVID-19 for informed decisions.