Under funding from USAID Mali, Breakthrough ACTION Mali conducted advocacy and mobilization, awareness-raising and community engagement activities for several months in the capital of Bamako but also in the regions. These activities have been proven by the various testimonies of government, community and religious leaders.
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As part of the fight against COVID-19, Breakthrough ACTION Côte d’Ivoire has developed spots in French and four local languages to raise awareness.
The four themes that are covered are:
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With the COVID-19 pandemic entering its fourth year, we asked UNICEF health experts to explain what we now know about the best ways for pregnant women to protect themselves and their babies.
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The ‘Follow Who Know Road’ television spots are one-minute videos explaining why vaccination against COVID-19 is essential.
Sources:
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In Bangladesh, mental health challenges remain unmet due to a lack of awareness, a shortage of mental health professionals and various facilities. To address the widening gap between mental health needs and the availability of mental health care professionals, Dr. Helal Uddin Ahmed, Assistant Professor of Child Adolescent and Family Psychiatry, National Institute of Mental Health worked with Breakthrough ACTION to develop a standard operating procedure for mental health and psychological support call centers. In March 2022, in consultation with the Non-Communicable Disease Control and the National Institute of Mental Health, Breakthrough ACTION organized training sessions on the mental health gap action program and the standard operating procedure, to equip doctors and counselors with mental health counseling, screening, and management skills, ensuring improved quality of mental health services that are affordable and accessible to people.
Source: Improving Mental Health Services in Bangladesh Through the Mental Health Gap Action Plan
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The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.
Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.
Source: Sierra Leone COVID-19 Big Idea of the Week Campaign
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Social Media campaign
Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.
The activities included:
Source: Social Media Campaign for COVID-19 Vaccination
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These posters, developed by Johns Hopkins CCP and Nigeria Federal Ministry of Health, promote COVID-19 vaccination among healthcare workers. The posters are in English, Pidgin, Hausa, Igbo and Yoruba.
Source: Healthcare Worker Clinic Vaccination
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This folder includes all the audio, video, and social media materials used by the Breakthrough ACTION Guinea team in their multiple COVID-19 prevention and vaccine awareness campaigns.
Source: Guinea COVID-19 Vaccines (COVAX) Materials 2021
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Posters in English, Pidgin, Hausa, Igbo, and Yoruba promoting messages about COVID-19 prevention and testing.
Source: Protect Yourself Against COVID-19
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
