COVID-19 Vaccine Promotion

Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism. Several SBC materials were produced under this project including TV and radio spots as well as different posters and banners. These materials were intended to reduce vaccine hesitancy among the general public and health service providers and increase the uptake of the vaccines.

Source: COVID-19 Vaccine Promotion

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    Traditional Leaders Advocating for the COVID-19 Vaccine

    Breakthrough ACTION is working with traditional leaders to encourage people to get vaccinated. In the video, Senior Chief Mlolo of Nsanje shares why she got the COVID-19 vaccine, and she encourages people to get vaccinated.

    Source: Traditional Leaders Advocating for the COVID-19 Vaccine

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      Rooted in Trust: Addressing Vaccine Misinformation through Information Ecosystem Strengthening in Zimbabwe and South Sudan

      This powerpoint shares a response to COVID-19 misinformation among vulnerable communities and people affected by humanitarian crises with a focus on Zimbabwe and South Sudan.

      Source: Rooted in Trust: Addressing Vaccine Misinformation through Information Ecosystem Strengthening in Zimbabwe and South Sudan

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        Happy Ethiopian New Year – Vaccinate against #COVID-19

        This is a tweet from PSI Ethiopia encouraging Ethiopians to avoid misinformation and to get their COVID-19 vaccine at their nearest health center.

        Source: Happy Ethiopian New Year – Vaccinate against #COVID-19

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          Building Trust and Empathy Around COVID-19: A Client-Centred Communication Approach

          A participant’s booklet used to train facility-based healthcare workers on Building Trust and Empathy Around COVID-19.

          Source: Building Trust and Empathy Around COVID-19: A Client-Centred Communication Approach

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            COVID-19 Vaccine Audio Spots for Pregnant and Lactating Mothers in Ghana

            These are two 60-second audio spots produced by Breakthrough ACTION to increase awareness of the COVID-19 vaccine, and eligibility among pregnant and lactating women. The audio spots are available in English and translated into 16 local languages.

            Source: COVID-19 Vaccine Audio Spots for Pregnant and Lactating Mothers in Ghana

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              Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

              This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.  The spot aims to convey a positive and varied image of the protection that vaccination provides to people from different stages of life; it features people of a variety of ages, profiles, and occupations displaying their vaccination cards, describing their vaccination experience, dispelling rumors about severe side effects, and affirming that vaccination was easy, had minimal side effects, and that the protection it affords them against COVID-19 is worth the effort.

              Source: Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

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                Côte d’Ivoire “Bon a Savoir” (Good to Know) COVID-19 Vaccine social media graphics series

                The “Good to Know” (Bon a Savoir)  series consists of graphics shared on the Côte d’Ivoire Ministry of Health’s social media platforms to address COVID-19 vaccination hesitancy. Individual graphics concisely address key rumors and misinformation that affect vaccine confidence according to the national rumor management system:

                -Vaccines and fertility

                -Common side effects

                -Widespread availability of the vaccine across the country

                Source: Côte d’Ivoire “Bon a Savoir” (Good to Know) COVID-19 Vaccine social media graphics series

                  Views 94