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Breakthrough ACTION Philippines partnered with three online communities for moms to prompt discussion around COVID-19 vaccines. BA and partners in the Philippines created social media posts and an online talk show that addresses myths, misconceptions and misinformation about COVID-19 vaccines.
Breakthrough ACTION Philippines launches an online conversation program with teens called “KwentoSerye” (story series). This program aims to be a safe space for teens to talk about their health and well-being. The first two episodes that premiered on the I Choose #MalayaAkongMaging Facebook page focused on the teens’ experiences during the COVID-19 pandemic. The conversations revolved around how teens felt during the lockdown and when the COVID-19 vaccines for them were finally available.
Breakthrough ACTION Philippines, in partnership with the Ministry of Basic, Higher and Technical Education (MBHTE) and UNICEF, created an adaptation of the BIDA Kid print materials to better resonate with the Muslim communities in the Bangsamoro Autonomous Region of Muslim Mindanao (BARMM).
Breakthrough ACTION Philippines developed a booklet for young, school-aged children. This booklet serves as a guide for young students on their safe return to school. It provides basic information about COVID-19 and key preventive behaviors they can practice at home, in school, and in community areas.
This booklet contains basic information on COVID-19, prevention and vaccines. This aims to reach teens to understand good health behaviors to prevent catching COVID-19 or its spread to the community.
This booklet was designed by Breakthrough ACTION Philippines for Filipino teens in response to their stated need for mental health support and resources.
The methodology for this report included a literature review of available documentation and research, key informant interviews, and focus group discussions with UNICEF country and regional offices and partners. The process led to a series of six case studies, which describe predominantly positive campaign experiences, documenting lessons and good practices that can inform future immunisation programmes carried out during COVID-19 or similar circumstances.
Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.
Breakthrough ACTION, USAID’s global social and behavior change project, catalyzes social and behavior change by designing and implementing evidence-based solutions to improve health and development programs around the world. When COVID-19 emerged in late 2019, Breakthrough ACTION was already working on social and behavior change for family planning/reproductive health, malaria, HIV, and other health issues across the globe, including under the Global Health Security Agenda.
As part of the USAID-funded Breakthrough ACTION project, the Johns Hopkins Center for Communication Programs and partner ideas42 are working with teams and governments in eight countries — Liberia, Côte d’Ivoire, Cameroon, Senegal, Mali, Burkina Faso, Philippines, and Nigeria — to understand and target demand-side barriers to improve acceptance and uptake of the COVID-19 vaccine.
Get Vaxxed for Good Vibes is a USAID-supported campaign to help the Department of Health in the Philippines advance COVID prevention and vaccine confidence for at-risk populations in rural and semi-urban communities.
BIDA Kid is a campaign designed to support children’s healthy and safe return to schools in the Philippines. The Department of Education, Department of Health, and USAID partnered together to integrate COVID-19 prevention behaviors messaging into a TV spot, jingle, and print materials to help promote learning-conducive and pandemic-responsive schools that prioritize health and safety at all times.
These social listening scans help DOH navigate shifting narratives and counter misinformation and disinformation while promoting COVID-19 prevention behaviors.
USAID Philippines’ ReachHealth team has several robust social media platforms that reach specific audience segments with family planning messages. USAID’s Breakthrough ACTION COVID Vaccine project worked with ReachHealth to jointly produce and post social media cards promoting the Department of Health’s National Vaccine Days (NVD) from November 29-December 01, 2021 and December 15-17, 2021.
In this research, we applied innovative methodologies to generate insights for community mobilization and social behavior change communication (or SBCC) interventions, which could be an effective strategy in addressing vaccine acceptance.
The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors. The campaign encourages people to #BIDASolusyon (Be The Solution) by following four BIDA behaviors. It is a multimedia campaign to maximize reach and enable behavior.
In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.
This Risk Communication and Community Engagement (RCCE) Guide serves as a guide for community health workers (CHWs), volunteers, and social mobilizers in communicating with people on COVID-19 and helping them protect themselves and others from the virus.
This social media card was created to counter stigma and discrimination towards COVID-19 patients. This was shared through the Facebook Page of the Department of Health.
These social media cards include practical tips on how to do the correct physical distancing. These cards were shared through the Facebook Page of the Department of Health.
These social media cards include messages on how to celebrate the Holy Week at home while still practicing physical distancing. It also provided tips on how to make DIY Palm Leaves for Palm Sunday. These social media cards were shared through the Facebook Page of the Department of Health.
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