The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake

While the COVID-19 vaccines have given the world hope that the pandemic’s end is in sight, we now face another challenge: ensuring enough people actually get vaccinated to quell the disease.

The Little Jab Book provides 18 strategies – derived from the behavioral sciences – that can be applied to increase uptake throughout the vaccination process.

It also includes a primer on important formative research to conduct, and barriers to consider, before adapting the strategies for the reader’s own context. Led by Save the Children’s Center for Utilizing Behavioral Insights for Children (CUBIC), the Busara Center for Behavioral Economics, and Common Thread, The Little Jab Book highlights case studies from previous vaccination programs around the world, and is based on interviews and insights from a dozen global behavioral science and health experts.

Source: The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake

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    Pharmacists and COVID-19 Vaccination – Considering Mobile Phone Caller Tunes as a Novel Approach to Promote Vaccine Uptake in Low- and Middle-Income Countries

    As several low- and middle-income countries roll out their COVID-19 vaccination programmes, COVID-19 vaccines hesitancy could threaten the success of such programmes. But pharmacists can play a leading role in addressing COVID-19 vaccine hesitancy by using a critical mobile phone-based technology. This technology, known as caller tunes or ringback tones, is flourishing in low- and middle-income countries such as those in Africa and Asia where it is used to promote popular songs and religious messages. With this technology, callers to mobile phones hear a message or a song instead of the typical ringing sound. There is a need for pharmacists associations to collaborate with the creative arts industry and telecommunication companies to have caller tunes on COVID-19 vaccines. As pharmacists and others download COVID-19 vaccine caller tunes onto their mobile phones, their callers will hear COVID-19 vaccines messages or songs. This could help combat disinformation and hesitancy, and promote widespread vaccination as availability increases.

    Source: Pharmacists and COVID-19 Vaccination – Considering Mobile Phone Caller Tunes as a Novel Approach to Promote Vaccine Uptake in Low- and Middle-Income Countries

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      Combating Online Health Misinformation and Vaccine Hesitancy for Health Providers

      This 60-minute online training focuses on how to effectively communicate with vaccine hesitant individuals and how to effectively respond to misinformation people may encounter online or on social media. Those who complete the training will earn a certificate of completion through the Johns Hopkins School of Public Health that can be printed directly from the course page.

      This training was developed by a team of leading epidemiologists and behavioral scientists at the International Vaccine Access Center to provide health professionals with evidence-based skills on how to combat vaccine misinformation and promote vaccine confidence in the communities they serve.

      Source: Combating Online Health Misinformation and Vaccine Hesitancy for Health Providers

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        New COVID Behaviors Reports January 2022 update

        Omicron continued to impact COVID-19 testing and positivity rates in the Jan 1-15 data period, with 30% or more of respondents in the United States, South Africa, Paraguay, and elsewhere reporting that they have tested positive for COVID-19 in the previous 14 days.

        Explore how key prevention behaviors—such as masking and vaccination—have changed in this most recent data period on the COVID Behaviors Dashboard.

        Source: New COVID Behaviors Reports January 2022 update

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          COVID Behaviors Dashboard: Updated Data Show Omicron Trends

          Global Omicron cases have exploded since the COVID-19 variant was first reported to the World Health Organization on November 24. The most recent data from the COVID Behaviors Dashboard reflects that trend: the highest percentage of respondents in multiple countries are reporting positive test results since the dashboard went live in May of 2021.

          • Reported positivity rates have jumped at least 10 percentage points in South Africa, Mozambique, Puerto Rico, and many other countries in the past month.
          • In the November 16-30 data collection period for South Africa, 7% of tests were positive. In the most recent December period, that number rose to 37%, more than a four-fold increase.

          Other insights from the latest data collection period (Dec 16-31):

          • 20% of unvaccinated health workers in Japan are now reporting that they will definitely get vaccinated, up from only 3% in early December
          • 90% of South African respondents reported that they have worn a mask all or most of the time, but only 70% believe that all or most other people are wearing masks
          • Respondents in Nigeria have consistently reported a lack of vaccine appointments as the top barrier to vaccination (32% indicating)

          Source: COVID Behaviors Dashboard: Updated Data Show Omicron Trends

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            Entertainment-Education Campaigns and COVID-19: How Three Global Organizations Adapted the Health Communication Strategy for Pandemic Response and Takeaways for the Future

            COVID-19 created a substantial set of challenges for health communication practitioners in the process of planning, implementing, and evaluating entertainment-education (EE) campaigns. EE is a theory and evidence-based communication strategy that employs entertainment media for educational messaging. Here, we briefly review EE campaigns in response to previous health emergencies and present three cases of EE responses to the COVID-19 pandemic from leading global organizations.

            Source: Entertainment-Education Campaigns and COVID-19: How Three Global Organizations Adapted the Health Communication Strategy for Pandemic Response and Takeaways for the Future

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              #MakeCOVIDWorth Campaign in Indonesia on Instagram

              This is a COVID-19 prevention campaign in Indonesia in which people can purchase masks to donate to local charities.

              Source: #MakeCOVIDWorth Campaign in Indonesia on Instagram

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                Misinformation Alerts

                These insights are based on a combination of automated media monitoring and manual review by public health data analysts. Media data are publicly available data from many sources, such as social media, broadcast television, newspapers and magazines, news websites, online video, blogs, and more. Analysts from the Public Good Projects triangulate this data along with other data from fact checking organizations and investigative sources to provide an accurate, but not exhaustive, list of currently circulating misinformation.

                Source: Misinformation Alerts

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