This document is COVID-19 social listening report of February 2023.
Breakthrough ACTION Côte d’Ivoire collected and analyzed 295 rumors related to COVID-19 in general, new beliefs about COVID-19 vaccination, rabies, and other diseases thank to community listening and social listening in order to better manage infodemic.
Source: Overview of rumors
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These materials originally produced in French, were developed by Breakthrough ACTION Cote d’Ivoire in conjunction with the ministry of Health and RCCE working group partners as part of a broader campaign to promote COVID-19 vaccination. While using the religious leaders, family, children, men and women pictures to deliver COVID-19 vaccination messages, we explored the theories of influence, social influence, reasoned action and planned behavior theory to address lack of knowledge, risk perception and practice.
The SBC materials include Spots, poster on the following topics:
Sources:
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Although the population of Côte d’Ivoire has reached 58% of the vaccination target, there is still work to be done to encourage people with doubts to get vaccinated. The government of Côte d’Ivoire has authorized the Pfizer vaccine for pregnant women since January 2023 (Circular 00103/2023). Breakthrough ACTION supports the government of Côte d’Ivoire through social and behavior change (SBC) interventions, including research and monitoring to inform COVID-19 vaccination activities. The Breakthrough ACTION team, in partnership with the Department of Health and USAID, collected qualitative data from three sites to assess concern about COVID-19, perceptions of the current vaccine rollout, standards perceptions around vaccination, how misinformation and other factors influence vaccine uptake. This analysis focuses on a subset of data relating to perceptions of COVID-19 among pregnant women.
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Côte d’Ivoire has recorded 87,966 confirmed COVID-19 cases, 87,129 recovered and 833 deaths and 25,263,932 doses administered, and 59% vaccination target coverage (as of 02/09/23, MSHPCMU). Eligible for the vaccine since the start of vaccination in Côte d’Ivoire, 9% of carriers of chronic pathologies have received at least one dose and 5% have been completely vaccinated (Point of 09/02/23, MSHPCMU). The Breakthrough ACTION project through USAID funding, supports the government of Côte d’Ivoire through social and behavior change (SBC) interventions, including research and monitoring to inform COVID-19 vaccination activities. Breakthrough ACTION collected qualitative data across three sites (Abidjan – Bouaké – San Pedro) to assess perceptions of the COVID-19 vaccine. This analysis focuses on the perceptions of COVID-19 among people living with a comorbidity (diabetes, hypertension, obesity, HIV, etc.).
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Since the emergence of the SARS-CoV2 virus and its first detection in Côte d’Ivoire in March 2020, the country has recorded 87,891 cases and 830 deaths (November 2022). The Ministry of Health has taken various measures to reduce the spread and impact of COVID-19, including the authorization of COVID-19 vaccines AstraZeneca, Pfizer, Sinopharm and Johnson & Johnson (J&J). With some ambitious goals to vaccinate 70% of the Ivorian population, understanding the drivers of confidence and uptake of vaccines is essential for the response to COVID-19 and achieving this goal.
Breakthrough ACTION Côte d’Ivoire conducted a three-phase household survey of knowledge, attitudes and practices to inform risk communication and community engagement.
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As part of the fight against COVID-19, Breakthrough ACTION Côte d’Ivoire has developed spots in French and four local languages to raise awareness.
The four themes that are covered are:
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This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision. The spot aims to convey a positive and varied image of the protection that vaccination provides to people from different stages of life; it features people of a variety of ages, profiles, and occupations displaying their vaccination cards, describing their vaccination experience, dispelling rumors about severe side effects, and affirming that vaccination was easy, had minimal side effects, and that the protection it affords them against COVID-19 is worth the effort.
Source: Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me
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The “Good to Know” (Bon a Savoir) series consists of graphics shared on the Côte d’Ivoire Ministry of Health’s social media platforms to address COVID-19 vaccination hesitancy. Individual graphics concisely address key rumors and misinformation that affect vaccine confidence according to the national rumor management system:
-Vaccines and fertility
-Common side effects
-Widespread availability of the vaccine across the country
Source: Côte d’Ivoire “Bon a Savoir” (Good to Know) COVID-19 Vaccine social media graphics series
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Une vidéo de sensibilisation sur la nécessité de se faire vacciner en utilisant un raisonnement par l’absurde pour battre en brèche les idées reçues et autres formes de rumeurs ou mauvaises croyances sur le vaccin contre la covid. C’est en réalité l’illustration des conflits internes que vivent de nombreuses personnes et qui font qu’ils hésitent à se faire vacciner.
An awareness video on the need to get vaccinated using reductio ad absurdum to challenge received ideas and other forms of rumors or bad beliefs about the covid vaccine. It is actually an illustration of the internal conflicts that many people experience and that make them hesitate to get vaccinated.
Source: Le bon et le mauvais
Views 611
Une vidéo flashmob visant à sensibiliser les populations ivoiriennes sur l’importance de se faire vacciner avant que le pire n’arrive. Dans un supermaché d’Abidjan, des personnes tombent subitement, ce qui affole la foule avant qu’elle ne se rende compte qu’il s’agit d’une mise en scène.
A flashmob video aimed at raising awareness among Ivorian populations on the importance of getting vaccinated before the worst happens. In a supermarket in Abidjan, people suddenly fall, which panics the crowd before they realize that it is a scene.
Source: Flashmob Ils tombent en plein supermarché, victimes de COVID-19
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
