Digital and Community Influencers Drive COVID-19 Vaccine Uptake in Targeted South African Populations

Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.

Since August 2021, Project Last Mile has worked with the NDoH in South Africa to improve uptake of COVID-19 vaccines.

Source: Digital and Community Influencers Drive COVID-19 Vaccine Uptake in Targeted South African Populations

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    Designing Social and Behavior Change Solutions to Support Pediatric COVID-19 Vaccine Uptake: A Technical Brief

    As countries continue to expand eligibility for COVID-19 vaccination, programs will benefit from considering how efforts to encourage pediatric vaccine uptake may differ from supporting uptake in the broader population. This brief guides practitioners and policymakers through applying a behavioral design approach to developing tailored social and behavior change solutions.

    Sources:

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    Breakthrough ACTION Ghana Newsletter #1

    This newsletter developed by Breakthrough ACTION in collaboration with the Ghana Health Service shares experiences and lessons learned during the COVID-19 pandemic.  Articles share how the program was able to improve COVID-19 vaccine acceptance and uptake overall and especially to reach vulnerable communities and address the needs of pregnant women.

    Source: Breakthrough ACTION Ghana Newsletter #1

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    New online toolkit about audience segmentation for vaccination

    Breakthrough ACTION is excited to share a toolkit about audience segmentation for vaccination, as a part of the newly launched SBC Learning Central platform. This course is also available in French.

    This toolkit is intended for use by social and behavioral change communication professionals to encourage vaccine acceptance and uptake by employing segmentation based on attitudes and behaviors of their target populations. The goals of this toolkit are to:

    • Familiarize toolkit users with the concept of segmentation and how it can be employed to target messaging during epidemics;
    • Provide resources for policy-makers and implementers;
    • Support preparedness efforts to protect against and anticipate needs in the next pandemic.

    Source: New on line toolkit about audience segmentation for vaccination

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    Country experiences with COVID-19 vaccination: Mainstreaming & integration with immunization programme services and PHC

    Presentation with country examples of good practices and innovation to mainstream/integrate COVID-19 vaccination in the main critical areas of vaccination.

    Source: Country experiences with COVID-19 vaccination: Mainstreaming & integration with immunization programme services and PHC

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      Rapid Assessment Report: Perceptions of COVID-19 booster doses and vaccinations for the 5–11-year-old children

      Breakthrough ACTION conducted a rapid assessment in November 2022, to explore people’s perceptions about the booster doses of COVID-19 vaccines and vaccination for 5-11-year-old children in Bangladesh. The findings from the assessment informed the designing of activities for vaccine communication under CN-18.

      Source: Rapid Assessment Report: Perceptions of COVID-19 booster doses and vaccinations for the 5–11-year-old children

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      Vaccine Campaign Impact Measurement Report – Nigeria

      This research report presents results of a study funded by Johnson & Johnson on Breakthrough ACTION’s ongoing national mass media campaign to promote COVID-19 vaccination in Nigeria, entitled “Follow Who Know Road.” The report shows that out of the 26 million people the campaign reached who were unvaccinated, 14 million later received a vaccine dose and 5 million wanted to get one.

      Source: Vaccine Campaign Impact Measurement Report – Nigeria

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      Leveraging PHC for COVID-19 Vaccination Efforts

      As people’s first and most trusted point of contact with the health care system, Primary Health Care (PHC) has a vital role to play in vaccination efforts. This document takes global guidance and best practices as a starting point to suggest actionable ways in which PHC can be leveraged for COVID-19 vaccination.

      Source: Leveraging PHC for COVID-19 Vaccination Efforts

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        Considerations for Integrating COVID-19 Vaccination into Immunization Programmes and Primary Health Care for 2022 and beyond

        This document lays out key programmatic considerations essential for moving from mass campaigns for COVID-19 vaccination to integrating COVID-19 vaccination into immunization programmes, PHC and other relevant health services for 2022 and beyond.

        The ultimate aim is to fully explore potential areas for integrating different components of immunization programmes, PHC and health systems. Given the evolving epidemiological nature of the COVID-19 pandemic, this is a living document and will be updated to reflect the changing context, including as policies for COVID-19 vaccinations over the longer term are formulated. Finally, the document is not intended to outline a prescriptive approach but rather to present considerations and options for countries to consider and apply based on their needs and the country context.

        Source: Considerations for Integrating COVID-19 Vaccination into Immunization Programmes and Primary Health Care for 2022 and beyond

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          Overview of rumors

          This document is COVID-19 social listening report of February 2023.

          Breakthrough ACTION Côte d’Ivoire collected and analyzed 295 rumors related to COVID-19 in general, new beliefs about COVID-19 vaccination, rabies, and other diseases thank to community listening and social listening in order to better manage infodemic.

          Source: Overview of rumors

          Views 671