Demand Creation for COVID-19 Vaccination

There is an urgent need to create demand in groups that are either uninformed, vaccine hesitant, or actively resistant to COVID-19 vaccination. This study reviews theory, evidence, and practice recommendations to develop a vaccine demand creation strategy that has wide applicability. Specifically, we focus on key elements including supply side confidence, vaccine brand promotion strategy, service marketing as it relates to vaccine distribution, and competition strategy.

Source: Demand Creation for COVID-19 Vaccination

    Generating acceptance and demand for COVID-19 vaccines

    The WHO has created tools that were designed to respond to these challenges and support planning and implementation for COVID-19 vaccination. They offer practical guidance on a range of areas – from planning, to data gathering and evaluation, to specific strategies for community engagement and managing rumours and misinformation.

    Source: Generating acceptance and demand for COVID-19 vaccines

      Behavioural nudges increase COVID-19 vaccinations

      Enhancing vaccine uptake is a critical public health challenge. Overcoming vaccine hesitancy and failure to follow through on vaccination intentions requires effective communication strategies. Here we present two sequential randomized controlled trials to test the effect of behavioural interventions on the uptake of COVID-19 vaccines.

      Source: Behavioural nudges increase COVID-19 vaccinations

        Change in Anti-COVID-19 Behavior and Prejudice against Minorities during the COVID-19 Pandemic: Longitudinal Evidence from Five European Countries

        In a three-wave longitudinal study in five European countries from April to October 2020, the authors employed a latent change score model to distinguish between intra- and inter-individual changes in anti-COVID-19 behavior and prejudice.

        Source: Change in Anti-COVID-19 Behavior and Prejudice against Minorities during the COVID-19 Pandemic: Longitudinal Evidence from Five European Countries

          Sustained behavior change is key to preventing and tackling future pandemics

          Investment in research and programs to discover and apply the principles that underpin sustained behavior change is needed to address the continuing threat from COVID-19 and future pandemics and will require collaboration among behavioral, social, biomedical, public-health and clinical scientists.

          Source: Sustained behavior change is key to preventing and tackling future pandemics

            Integrating Gender into the COVID-19 Vaccine Response: A Technical Brief

            Many gender-related barriers impact immunization services, including access to, and uptake of, COVID- 19 vaccination. These barriers can include social norms; access to education; ability to make decisions and control resources; health provider attitudes, biases, and preferences; inequitable policies, laws, and regulations; and governance and stakeholder engagement. Failure to address these factors will impede achieving widespread vaccine uptake and greater community protection.

            This technical brief focuses on recommendations to integrate gender perspectives in COVID-19 vaccine promotion efforts as part of the overall risk communication and community engagement (RCCE) response.

            This technical brief is also available in French and Spanish.

            Source: Integrating Gender into the COVID-19 Vaccine Response: A Technical Brief

              Risk Communication and Community Engagement Guidance on COVID-19 Vaccines for Marginalized Populations

              This inter-agency guidance document aims to supplement the COVAX demand creation package for COVID-19 vaccines with key considerations for humanitarian contexts and marginalized populations with specific access and communication needs.

              Source: Risk Communication and Community Engagement Guidance on COVID-19 Vaccines for Marginalized Populations

                Integración del Género en la Respuesta a la Vacunación Contra la COVID-19: Informe Técnico

                Este informe técnico se centra en las recomendaciones para integrar la perspectiva de género en los esfuerzos de promoción de la vacunación contra la COVID-19 como parte de la respuesta general de comunicación de riesgos y participación comunitaria (CRPC).

                Este informe técnico también está disponible en Inglés y Francés.

                Source: Integración del Género en la Respuesta a la Vacunación Contra la COVID-19: Informe Técnico

                  Intégration du Genre Dans La Réponse Vaccinale au COVID-19 : Dossier Technique

                  Ce dossier technique porte sur les recommandations visant à intégrer la dimension de genre dans les efforts de promotion du vaccin contre le COVID-19, dans le cadre de la réponse globale de communication des risques et d’engagement communautaire (CREC).

                  Cette dossier technique est également disponible en anglais et en espagnol.

                  Source: Intégration du Genre Dans La Réponse Vaccinale au COVID-19 : Dossier Technique

                    UNICEF COVID-19 SMS Messages for Community Health Workers

                    This resource is designed to help COVID-19 community health workers build skills and strengthen their training by receiving tailored SMS messages, including notes and references from existing global COVID-19 specific resources and tools. Resources include those developed by UNICEF and other partners in communication networks dedicated to curating essential, evidence-based messages on the current pandemic for social and behavior change communication practitioners.

                    Source: UNICEF Messages for COVID-19