In support of national authorities, BA-Mali with the Risk Communication Thematic Group has developed 4 posters for specific groups such as pregnant women, breastfeeding women, the elderly, and children and adolescents to promote vaccination against COVID-19. These posters are made available to all partners with possible variations in Kakemonos and posters for social networks.
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Dr. Miracle Ogbu is the Ebonyi State Emergency Routine Immunization Coordinating Committee (SERICC) Coordinator, and he urges us to protect ourselves and our children by ensuring we get immunized/vaccinated against vaccine-preventable diseases.
Breakthrough ACTION Nigeria works with various stakeholders in Ebonyi State to improve immunization indices and protect families from vaccine-preventable diseases.
Source: Protecting Families Through Routine Immunization: A Message from Dr. Miracle Ogbu
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COVID is not completely over yet, so these material draw attention to the symptoms of COVID so that people can go to the health unit to get tested in case of any symptoms and if positive, get treatment straight away if they have not passed five days.
Source: Mozambique Test 2 Treat Campaign materials
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Now that the Covid-19 storm has mostly raged itself out it can be hard to remember how much was changed during that time.
During periods of lockdown, consumer circumstances and buying habits changed and brands were forced to change their operational approach as well as their messaging in response. Many experts saw this as a time for companies to reassess their brand strategy – as we looked at in our podcast episode on insights into how brands were dealing with the pandemic.
Despite being a highly creative industry, marketing isn’t always as innovative or risk-averse as you might believe. Many brands opted to remain conservative when it came to their campaigns for fear of tarnishing their reputation. For many, the pandemic was a time to pivot, to reinvent, to inspire, and to offer a viable solution to what was a very pressing problem.
We have highlighted five noteworthy marketing campaigns from the Covid-19 era that you should know about.
Source: 5 Inspiring Covid-19 Marketing Campaigns
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Since 2021, Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs, has worked in close partnership with the Liberia Ministry of Health to develop COVID-19 communication materials. Many of the materials have been developed under the larger umbrella health campaign “Healthy Life”, while other materials have been developed for specific campaign surges (e.g., pediatric vaccinations).
Radio spots:
Print materials:
Video:
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A series of stickers in Chichewa featuring health workers and religious leaders encouraging various audiences, including youth, to get vaccinated.
Source: COVID-19 Stickers in Malawi
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Two posters in Chichewa encourage masking to prevent COVID-19 and testing for COVID-19 when experiencing symptoms.
Source: COVID-19 Prevention and Testing Posters in Malawi
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These radio spots promote getting the COVID-19 vaccine for various populations – elderly, youth 12-17 years and parents, young people 18-24 years, and the general public.
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Two friends talk about the need to protect themselves and others from COVID-19 everywhere and mention the importance of taking the booster vaccine
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
