The I’m Responsible Campaign includes posters, social media for the general public, women and pregnant women to reinforce key COVID-19 Prevention Behaviors implemented by Maharashtra State in India. The materials are in Hindi.
Source: Me Jababdar/I’m Responsible Campaign
Views 1178
USAID Philippines’ ReachHealth team has several robust social media platforms that reach specific audience segments with family planning messages. USAID’s Breakthrough ACTION COVID Vaccine project worked with ReachHealth to jointly produce and post social media cards promoting the Department of Health’s National Vaccine Days (NVD) from November 29-December 01, 2021 and December 15-17, 2021.
The social media cards were posted on platforms such as It’s Okay To Delay, which caters to young adults, and Konektado Tayo, for parents of teens, who are eligible to get vaccinated in the country. Teens got their own messages on the DOH’s platform for teens, I Choose.
In a little over a week, these platforms reached more than 3 million people — a solid accomplishment given that the messages were focused on reaching rural and peri-urban areas with low vaccine coverage and not major urban cities like Metro Manila. The posts encouraged vaccination and also answered key questions about family planning and vaccination.
Working with the DOH in the Philippines, USAID’s Breakthrough ACTION and ReachHealth projects helped raise public awareness through this vaccine promotion initiative. More than 9.9 million people were vaccinated during the National Vaccination Days, helping the government to fully vaccinate more than 50 million Filipinos by the start of 2022.
Views 1445
Audio message broadcast on line 42502 focusing on COVID-19 vaccination in the DRC explaining who is eligible to receive the COVID vaccine in the DRC.
Source: Who is eligible to receive the COVID-19 vaccine in the DRC?
Views 558
Audio message broadcast on line 42502 focusing on COVID-19 vaccination in the DRC explaining the effectiveness of vaccines against COVID-19.
Source: Are Vaccines Safe?
Views 537
Audio message broadcast on line 42502 focusing on COVID-19 vaccination in the DRC explaining how vaccines (including for COVID-19) are developed to be safe and effective.
Source: How are vaccines developed?
Views 556
This video explains what the “New Normal” will look like in the community during the COVID-19 pandemic.
Source: What does the “New Normal” look like for the community? – COVID-19
Views 842
This video, produced by NITI Aayog, explains the proper procedure on visiting hospital during the COVID-19 pandemic.
Source: Visiting Hospital during COVID-19
Views 555
TransLink is today launching a new campaign aimed at promoting the use of face coverings and non-medical masks on Metro Vancouver’s transit system. As part of the ‘Wearing is Caring’ campaign, more than 15,000 TransLink branded masks will be handed out at key transit hubs over coming weeks.
Street teams will be positioned at random locations across the system and customers may find they’re especially easy to spot when accompanied by TransLink’s new mask-wearing bus. The @TransLinkNews Twitter account will share the location and times on the day of each giveaway.
Source: Translink launches Wearing is Caring Campaign
Views 967
Audio message broadcast on line 42502 focusing on COVID-19 vaccination in the DRC explaining the reasons why barrier measures must be continued even after receiving the COVID-19 vaccine.
Source: Why we have to socially distance even if we are vaccinated?
Views 554
Breakthrough ACTION Mali, in collaboration with the Government of Mali’s National COVID-19 Communication Sub-Commission, developed this TV spot in Bambara to support the launch of the national vaccination campaign against COVID-19 in 2021. It was deployed as the vaccine campaign was getting underway, and features a family scene in which a woman encourages her relatives to get vaccinated to protect their entire family against COVID-19.
Source: Mali COVID-19 Vaccine Campaign Launch TV spot
Views 825
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
