Sierra Leone COVID-19 Big Idea of the Week Campaign

The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.

Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.

Source: Sierra Leone COVID-19 Big Idea of the Week Campaign

    Views 1120

    Social Media Campaign for COVID-19 Vaccination

    Social Media campaign

    Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience  to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

    The activities included:

    1. Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
    2. Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
    3. Conducting SIAP jingle choreography competition through the young moms community and the general public.
    4. Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.

    Source: Social Media Campaign for COVID-19 Vaccination

      Views 854

      Facts About COVID-19 Booster Doses

      This COVID-19 flyer was developed to increase knowledge about booster doses among the general public,  especially persons who have completed the primary vaccination series. It comes with Frequently Asked Questions and responses that serve as a guide to health workers for community dialogue on COVID-19 activities.

      Source: Facts About COVID-19 Booster Doses

        Views 1000

        Guinea COVID-19 Vaccines (COVAX) Materials 2021

        This folder includes all the audio, video, and social media materials used by the Breakthrough ACTION Guinea team in the COVID-19 Vaccination COVAX campaign.

        Source: Guinea COVID-19 Vaccines (COVAX) Materials 2021

          Views 2015

          Guinea COVID-19 Vaccines (ARP) Materials 2021

          This folder includes Breakthrough ACTION Guinea’s COVID-19 ARP vaccination campaign materials including three audio spots (each in seven languages).

          Source: Guinea COVID-19 Vaccines (ARP) Materials 2021

            Views 686

            M50 (VÁLIDO) VACINA REFORÇO – aumento do aumento da imunidade por Neyma Nacimo

            O poster incentiva a comunidade a tomar a vacina de reforço através do testemunho dos influenciadores digitais.

            Source: M50 (VÁLIDO) VACINA REFORÇO – aumento do aumento da imunidade, por Neyma Nacimo

              Views 690

              Relance Vaccination Kaffrine – Évènement pilot

              Le 22 juillet, le district de Kaffrine a effectué le lancement régional de la région de Kaffrine. La cérémonie a eu lieu à Nganda avec la participation d’une forte délégation de l’USAID Senegal. Pour l’occasion des supports comme des banderoles, des Kakémonos, des Tee-shirts, lacostes et casquette ont été produits et distribués.

                Views 1208

                Public Service Advertisement (PSA) Tactical 1 – Community

                The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

                One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

                The 2nd PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Community.

                The PSA aiming to the community to complete their dose of vaccination.

                This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

                SIAP stands for (Semangat dapat vaksinasi lengkap)

                Ready stands for (the spirit to complete dose of vaccination)

                Source: Public Service Advertisement (PSA) Tactical 1 – Community

                  Views 612

                  EU COVAX Response

                  Since the onset of the pandemic in Ethiopia, the SNNP region was one of the recipients of UNICEF’s response in terms of finance, logistics, and technical support both at the regional health bureau and woreda levels. This was made possible through the funding of The EU Humanitarian Aid fund for UNICEF to reach the vaccine-eligible population residing in the most vulnerable communities across Ethiopia with COVID-19 vaccines and transmit key messages on COVID-19 prevention.

                  Source: EU COVAX Response

                    Views 691