The 2023 Africa Cup of Nations (AFCON) taking place Sat, Jan 13, 2024 – Sun, Feb 11, 2024 provided a unique opportunity to reach millions of African football fans across the continent as everyone tunes in to watch the games and follow the teams. USAID’s flagship social and behavior change project Breakthrough ACTION designed a multimedia campaign to leverage this excitement among AFCON fans.
The COVID-19 Communication Network is a reliable site for social and behavior change (SBC) professionals, and other responders in need, to access and share high quality communication materials, tools and resources from global partners to address the COVID-19/Coronavirus pandemic.
Breakthrough ACTION-Nigeria developed the “Building Trust and Empathy Around COVID-19: A Client-Centred Communication Approach” training curriculum aimed at promoting positive client-provider interactions that ensure healthcare workers have the tools and capacity to address vaccine hesitancy (among themselves and with their clients) and encourage COVID-19 prevention, testing, and vaccination as outlined in national guidelines and policies, and take care of themselves in high-stress situations such as the one COVID-19 presented.
This case study showcases the approach and key learnings from Ebonyi, FCT, and Oyo State.
These are Follow Who Know Road short film and TV spots explain the importance of vaccinating against COVID-19 and routine immunization for children.
Blog post on how an SBC campaign helped increase COVID-19 vaccination rates in Nigeria. Since CCP-led Breakthrough ACTION began a COVID-19 vaccination awareness campaign in Nigeria, vaccination rates have increased by 75 percent.
“E Get Why” (There is a Reason) TV spots explain the importance of vaccinating against COVID-19 and taking preventive steps like washing your hands and testing when you are sick.
The re-emergence of Ebola made the response to COVID-19 more complex and required an integrated response. This is a report of knowledge, attitudes and practices with a focus on Ebola, […]
These two waves of Knowledge, Attitudes and Practices (KAP) surveys were carried out in order to understand the factors linked to the intention to be vaccinated against COVID-19.
Breakthrough ACTION Côte d’Ivoire has designed a multimedia campaign to encourage the adoption of good behaviors to avoid malaria. This campaign, which saw the participation of international football star Didier Drogba, focused on the use of healthcare, LLIN etc.
This video was created by the Ministry of Health-Guyana and features Desiree Edghill endorsing the COVID-19 booster shots. Click here. Name: Rehana Fareed Email Address: rfareed1@jh.edu
This poster was created by MOH-Guyana and UNICEF to address misinformation surrounding COVID-19 vaccinations- Impotency in men.
This brochure was created to support the “Sleeves Up” campaign and is intended to be used as a resource by parents/guardians and healthcare workers to highlight common questions surrounding COVID-19 Vaccination. It also highlights the vaccination locations within the regions.
This FAQ was developed by Breakthrough ACTION Guyana with support from the MOH to support the “Sleeves Up” campaign. It is intended for use as a tool by Healthcare workers to address concerns from patients.
This guidebook will help users understand the reasons for low vaccine uptake, track trends over time and reduce coverage inequities by gathering and using data to systematically design, implement and evaluate tailored interventions.
This playbook focuses on Social and Behavior Change (SBC) solutions to public health crises, drawing upon promising SBC initiatives that were deployed during the COVID-19 pandemic within the Middle East and North Africa (MENA).
These posters, pamphlets and audio spots were developed by USAID, in collaboration with the National Center for Health Information, Education, and Communication(CNIECS), to ensure the integration of COVID-19 vaccination into routine activities.
This radio spot were developed by Breakthrough ACTION Guyana with support from the MOH to support the “Sleeves Up” campaign to promote vaccination.
These posters were developed by Breakthrough ACTION Guyana with support from the MOH to support the “Sleeves Up” campaign to promote vaccination among women, families and pregnant women.
This video was created by the Ministry of Health-Guyana and features Mr Khemraj Ramjattan, a politician endorsing the COVID-19 vaccines booster shots.
This video was created by the MOH-Guyana and features Dr. Rafi Rozan, Obstetrician and Gynecologist attached to the Georgetown Public Hospital (GPHC). He is sharing information on the Safety and Effectiveness of COVID-19 Vaccination during Pregnancy.
Research-based theater uses drama to communicate research findings to audiences beyond those that typically read peer-reviewed journals. We applied research-based theater to translate qualitative research findings on the impact of the COVID-19 pandemic on different segments of U.S. society.
Breakthrough ACTION contributed three chapters that analyze stigma’s impact on COVID-19 communication, a multi-channel approach to debunk rumors, and the role of celebrities and religious figures in dispelling COVID-19 myths. While these chapters are based on Breakthrough ACTION’s COVID-19 work, the findings can have implications for risk communication and community engagement efforts more generally.
The Ministry of Health Guyana developed three videos promoting vaccination by children.
The COVID-19 Communication Network is teamed closely with The Compass for SBC, a curated collection of social and behavior change (SBC) resources. The collection offers the highest quality “how-to” tools and packages of materials from SBC projects. Each item in the Compass is vetted to ensure it was developed via a strategic process and had documented success in the field. Further, this site is closely linked with Springboard, an online community of SBC professionals who share experiences, ask/give advice, and enhance their skills.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
