This is a video on a frequently asked question on COVID-19 vaccination, “What are the risks of getting a booster?”.
This video was published by the Ministry of Health – Guyana.
Watch the video here.
Views 554
Video content encouraging everyone to take their second dose of COVID-19 vaccine.
Developed by the Ministry of Health – Guyana
Link to video.
Views 386
Breakthrough ACTION-Nigeria built the capacity of healthcare service providers in Nigeria using the “Building Trust and Empathy Around COVID-19: A Client-Centred Communication Approach”, which promotes positive client-provider interactions that ensure healthcare workers have the tools and capacity to address vaccine hesitancy (among themselves and with their clients) and encourage COVID-19 prevention, testing, and vaccination, and take care of themselves in high-stress situations such as the one COVID-19 presented.
The following are testimonials on lessons learned.
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It is still important that we get vaccinated against COVID-19 and complete our doses. Vaccines are safe. Vaccines protect you and your family. Vaccines prevent the spread of infectious diseases from one person to the other.
PSA Video 1: A message from Reuben Omolayo, a registered nurse midwife
PSA Video 2: A message from Dr. Oke, a head of clinical services
Views 374
This video summarizes the Training held in Mozambique on Vaccine Misinformation. This training organized by the Johns Hopkins Center for Communication was conducted by Emile Miller, an associate researcher at JHU based in the United States, and was attended by the Ministry of Health’s expanded vaccination program and its implementing partners.
Watch the video here.
Views 69
This resource is a video message on COVID-19 booster doses. The message is from Leon Seaton Jr., a national swimmer from Guyana. The target audience is mainly youth.
This video was produced by the Ministry of Health – Guyana.
Link to video
Views 604
Dr. Miracle Ogbu is the Ebonyi State Emergency Routine Immunization Coordinating Committee (SERICC) Coordinator, and he urges us to protect ourselves and our children by ensuring we get immunized/vaccinated against vaccine-preventable diseases.
Breakthrough ACTION Nigeria works with various stakeholders in Ebonyi State to improve immunization indices and protect families from vaccine-preventable diseases.
Source: Protecting Families Through Routine Immunization: A Message from Dr. Miracle Ogbu
Views 706
Now that the Covid-19 storm has mostly raged itself out it can be hard to remember how much was changed during that time.
During periods of lockdown, consumer circumstances and buying habits changed and brands were forced to change their operational approach as well as their messaging in response. Many experts saw this as a time for companies to reassess their brand strategy – as we looked at in our podcast episode on insights into how brands were dealing with the pandemic.
Despite being a highly creative industry, marketing isn’t always as innovative or risk-averse as you might believe. Many brands opted to remain conservative when it came to their campaigns for fear of tarnishing their reputation. For many, the pandemic was a time to pivot, to reinvent, to inspire, and to offer a viable solution to what was a very pressing problem.
We have highlighted five noteworthy marketing campaigns from the Covid-19 era that you should know about.
Source: 5 Inspiring Covid-19 Marketing Campaigns
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Digital influencers get vaccinated and appeal to the community over 18 years old to take the COVID-19 booster shot.
Source: Vaccine influencers video: Aires, Humberto, Wazimbo and Dany Ripanga
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
