COVID-19 Vaccination Radio Campaign – Phase 2

The Radio Spot are used to convince South Sudanese people to get the COVID-19 vaccine shot despite the current barriers driving vaccine hesitancy.

Source: COVID-19 Vaccination Radio Campaign- Phase 2

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    SIAP Radio Campaign – Adlibs Template

    Adlibs for Radio Campaign – SIAP Campaign tools.

    Source: SIAP Radio Campaign – Adlibs Template

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      USAID’s Response to the COVID-19 Pandemic in Burkina Faso – Issue 4

      This is the fourth issue of the USAID’s Response to the COVID-19 Pandemic in Burkina Faso newsletter (March 2022). The newsletter contains information on how USAID and its implementing partners are helping to strengthen Burkina Faso’s response to the COVID-19 pandemic.

      Newsletter in English

      Bulletin en français

        Views 1211

        Emphasizing the Positive: the Aspirational Communication Model

        According to the CDC, “often a crisis results in changes in the way the future is viewed.” It can lead to a new “sense of strength and empowerment,” a “renewed sense of community,” and “opportunities for growth and renewal.” Tapping into positive emotions like these—and appealing to people’s aspirations for themselves and their communities—can power up persuasion and motivation. To drive positive behaviors, public health messaging needs to speak to the heart and the head.

        The Aspirational Communication Model provides a systematic, science-based approach to communicating with maximum motivating power. Drawing from motivational, cognitive, and social psychology, the model suggests that you achieve greater levels of interest and engagement when you connect with people on multiple levels.

        Source: Emphasizing the Positive: the Aspirational Communication Model

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          How to Conduct a Rapid Community Assessment

          Rapid community assessment (RCA) is a process for quickly collecting community insights about a public health issue in order to inform program design. The assessment involves reviewing existing data and conducting community-based interviews, listening sessions, observations, social listening, and surveys.

          The Centers for Disease Control and Prevention (CDC) is pleased to share an assessment guide and tools for those who wish to better understand their community’s needs regarding COVID-19 vaccine acceptance and uptake among adults, adolescents, and children.

          Source: How to Conduct a Rapid Community Assessment

            Views 825

            Rumor Tracking & Management Guide

            The rumor tracking and management guide developed to address collected COVID-19 rumors through development of the factsheet.

            Source: Rumor Tracking & Management Guide

              Views 908