COVID is not completely over yet, so these material draw attention to the symptoms of COVID so that people can go to the health unit to get tested in case of any symptoms and if positive, get treatment straight away if they have not passed five days.
Source: Mozambique Test 2 Treat Campaign materials
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Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.
Since August 2021, Project Last Mile has worked with the NDoH in South Africa to improve uptake of COVID-19 vaccines.
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National governments are responsible for implementing Risk Communication and Community Engagement (RCCE) as a key pillar of their respective public health response, as articulated in the International Health Regulations (2005). However, civil society at all levels, together with a multitude of others including the media and private sector, should (and often do) also support the government and its partners to fulfil this responsibility.
This guidance document designed by the Collective Service provides ways to ensure predictable, sustainable and well-functioning RCCE coordination platforms, strategies and approaches that work with the government and partners, at national, state and local levels.
Source: A New Guidance for RCCE Coordination in Public Health Emergencies
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This report provides an overview on:
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The SIAP Elderly Hero Competition Currently as an integral part of the SIAP Campaign, is aimed to encourage vaccination coverage for the elderly. Supported by the USAID through the Breakthrough ACTIONS for COVID-19 program Indonesia, has collaborated with the Directorate of Health Promotion and Community Empowerment, the Ministry of Health of the Republic of Indonesia to conduct a complete COVID-19 vaccination program campaign for community groups. through public service advertisements on television, outdoor media, social media and digital media to encourage the achievement of complete COVID-19 vaccination until September 2022.
As part of the SIAP campaign, the Elderly hero competition uses an approach “from the elderly to the elderly” encouraging their fellow elderly the get full dose of COVID-19 vaccination and overcome challenges to get vaccinated.
The SIAP Elderly Hero Competition, which was held from March to the end of April 2022, succeeded in capturing 529 elderly people from 10 regencies/cities, namely Dumai City and Kampar Regency (Riau), Pasuruan Regency and Lumajang Regency (East Java), Kubu Raya Regency and North Kayong Regency. (West Kalimantan), Sinjai and Bantaeng regencies (South Sulawesi), and Kupang and South Central Timor (NTT) regencies. The elderly candidates were obtained by registering themselves voluntarily, searching from health center data, or searching directly from house to house.
From hundreds of candidates, the competition has chosen 10 elderly heroes. These ten figures has carry out a series of socialization of the complete dose COVID-19 vaccination through talk shows on local district/city radio, IG Live campaigns and social media through collaboration with local influencers, as well as holding sharing sessions at several community events.
Source: Elderly Heroes Competition – Tools and Media (Talk show, social and news media)
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According to the CDC, “often a crisis results in changes in the way the future is viewed.” It can lead to a new “sense of strength and empowerment,” a “renewed sense of community,” and “opportunities for growth and renewal.” Tapping into positive emotions like these—and appealing to people’s aspirations for themselves and their communities—can power up persuasion and motivation. To drive positive behaviors, public health messaging needs to speak to the heart and the head.
The Aspirational Communication Model provides a systematic, science-based approach to communicating with maximum motivating power. Drawing from motivational, cognitive, and social psychology, the model suggests that you achieve greater levels of interest and engagement when you connect with people on multiple levels.
Source: Emphasizing the Positive: the Aspirational Communication Model
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This is the first position paper to be published by WHO on the behavioural and social drivers (BeSD) of vaccine uptake. It summarizes the development of new tools and indicators to assess the BeSD of vaccine uptake for childhood and COVID-19 vaccination, enabling decision-makers on immunization policy, programme managers, and partners to address under-vaccination through an enhanced understanding of the underlying causes.
Source: Understanding the behavioural and social drivers of vaccine uptake
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Save the Children’s comprehensive Risk Communications and Community Engagement (RCCE) manual focusing on COVID-19 RCCE and Social Behavior Change (SBC) actions is designed for local NGOs, youth, and child club networks, and those working on RCCE. The manual consists of hackable actions to achieve desired social and behavior level change, which is to increase awareness on COVID-19 protective behavior and strengthen vaccine uptake by collaborating with communities via tried and tested multi-entry points.
Source: Risk Communications and Community Engagement (RCCE) manual: COVID-19 and vaccination
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This document is written for humanitarian or public health organizations as well as national governments seeking to document rumors in a systematic and dynamic fashion.
First, the document provides an overview of the role of rumors in a public health or humanitarian emergency, followed by a summary of the community-based approach taken by Breakthrough ACTION during the COVID-19 pandemic.
Finally, the guide lays out an application of this approach using the District Health Information System 2 (DHIS2) open source software platform, including an overview of a pre-configured metadata package that can be installed on a new DHIS2 system or imported to an existing system.
While this guide and the associated DHIS2 package were developed for COVID-19, rumors play a role in a variety of public health issues. Real-time monitoring of rumors thus provides a unique opportunity for dynamic two-way communication with communities.
Source: Real-Time Rumor Tracking for COVID-19: System Design and Implementation Guide
Pre-Configured Metadata Package [ZIP]
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This document was developed by MOH & RCCE TWG to guide information dissemination associated with planned, coordinated & implemented mass vaccination. The communication strategy was constantly reviewed given the exigencies of the situations.
Source: Communication Strategy for South Sudan COVID-19 2nd Phase
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
