Digital and Community Influencers Drive COVID-19 Vaccine Uptake in Targeted South African Populations

Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.

Since August 2021, Project Last Mile has worked with the NDoH in South Africa to improve uptake of COVID-19 vaccines.

Source: Digital and Community Influencers Drive COVID-19 Vaccine Uptake in Targeted South African Populations

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    COVID-19 Vaccine: What Parents Need to Know

    This public service announcement focuses on informing parents about the vaccination campaign for 5-11 years old children in Bangladesh and how they can register their children for vaccination.

    Source: COVID-19 Vaccine: What Parents Need to Know

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    Project Batibot: Partnering with moms to talk about COVID-19 vaccines for children

    Breakthrough ACTION Philippines partnered with three online communities for moms to prompt discussion around COVID-19 vaccines. BA and partners in the Philippines created social media posts and an online talk show that  addresses myths, misconceptions and misinformation about COVID-19 vaccines. The talk show was hosted by a famous celebrity mom, together with medical experts and the three moms who lead the online communities. During the talk show, the medical experts talked about how vaccines work and why getting vaccinated is important especially for immunocompromised children. The participants of the show shared personal experiences when having their children vaccinated and the concerns of their fellow moms and discussed how to address those concerns.

    Source: Project Batibot: Partnering with moms to talk about COVID-19 vaccines for children

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    “KwentoSerye” – an online conversation with teens!

    Breakthrough ACTION Philippines launches an online conversation program with teens called “KwentoSerye” (story series). This program aims to be a safe space for teens to talk about their health and well-being. The first two episodes that premiered on the I Choose #MalayaAkongMaging Facebook page focused on the teens’ experiences during the COVID-19 pandemic. The conversations revolved around how teens felt during the lockdown and when the COVID-19 vaccines for them were finally available. The teens shared how the pandemic has affected their mental health as well. A mental health expert from InTouch Community Services was invited to share tips on how the teens can take care of their mental health. 

    Check out our episodes on COVID-19 lockdown and vaccination!

    Source: “KwentoSerye” – an online conversation with teens!

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    Three things to know about COVID-19 vaccination for children

    This public service announcement focuses on the three things parents should know about regarding the COVID-19 vaccination for children.

    1. They are safe based on the growing evidence from other countries.
    2. Precaution measures need to be taken even after getting vaccinated.
    3. Vaccine registration should be done with the 17-digit code on birth certificates. Birth certificates with 7 digits are no longer valid and must be updated.

    Source: Three things to know about COVID-19 vaccination for children

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    Taking all doses of COVID-19 vaccines

    This public service announcement highlights the importance of staying up-to-date with COVID-19 vaccines, including boosters, to bolster waning immunity and reap the full benefits of vaccines.

    Source: Taking all doses of COVID-19 vaccines

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    @One Vax Two Lives COVID-19 Vaccine Promotion for Pregnant Women

    This is an Instagram account from University of Washington Health promoting COVID-19 vaccines for pregnant women.

    Source: @One Vax Two Lives Covid-19 Vaccine Promotion for Pregnant Women

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      Public Service Announcement on Child Vaccination in Bangladesh

      This public service announcement raises awareness about the ongoing vaccination campaign for 5-11 years old children in Bangladesh.

      Source: Public Service Announcement on Child Vaccination in Bangladesh

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      Testimonials from community leaders on the awareness activities against COVID-19 carried out by Breakthrough ACTION Mali

      Under funding from USAID Mali, Breakthrough ACTION Mali conducted advocacy and mobilization, awareness-raising and community engagement activities for several months in the capital of Bamako but also in the regions. These activities have been proven by the various testimonies of government, community and religious leaders.

      Source: Testimonials from community leaders on the awareness activities against COVID-19 carried out by Breakthrough ACTION Mali

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