For any testing and tracing strategy to work, we have to motivate people to act.
That’s why The Rockefeller Foundation launched the Testing & Tracing Message Handbook. This Handbook draws on insights from cognitive science, linguistics, focus groups and a nationally representative message-testing survey. It includes audience insights, tested language and science-based do’s and don’ts that public health officials can use to transform their communications.
This Handbook will be a living document, updated with new research and tailored messages as facts on the ground change. We’ll also be working closely with public health practitioners, to understand what they need to put the recommendations into action.