Esta breve guía describe las estrategias de cambio social y de comportamiento (CSC) para luchar contra la desinformación y apoyar los programas de respuesta desinformación relacionada con COVID-19 que afecta a la nutrición.
Fuente: Cómo Manejar los Mitos y Conceptos Erróneos Sobre Alimentación Durante la Pandemia de COVID-19
Views 523
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala.
The Instagram Stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Sacatepequez, Solola, and Totonicapan.
Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Going to do Errands
Views 683
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of six radio spots to raise awareness that COVID-19 threat continues in Guatemala.
The radio spots remind the population that it is the responsibility of all Guatemalans to perform key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going do daily errands.
Source: COVID-19 Prevention Campaign: Radio Spots – Si Toca Salir, Toca Cuidarse
Views 638
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of Facebook posts to raise awareness that COVID-19 threat continues in Guatemala.
The posts remind the population that it is everyone’s responsibility to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going to do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”.
Source: COVID-19 Prevention Campaign: Facebook Page Posts
Views 905
In 2020, Breakthrough ACTION created the Confiance Totale brand and logo to generate trust in and demand for FP methods and services among women of reproductive age in ILN catchment areas.
Prior to the COVID-19 pandemic, WABA developed several Confiance Totale materials in collaboration with service delivery partner Amplify-FP and Ministries of Health. The campaign materials include IUD, injectable, oral contraceptive pill, implant, Standard Days, emergency contraception, and all-methods leaflets and two radio public service announcements (PSAs) in French and local languages that promote having confidence in the safety and efficacy of FP and in health centers and healthcare providers.
Anticipating limited FP service and method access during COVID-19 shelter-in-place orders, and subsequent potential complications tied to unplanned pregnancies and overcrowded and under-stocked health facilities, the WABA team pivoted its Confiance Totale mass media activities at the end of Q2 by drafting scripts for new radio spots. The new PSAs feature adapted calls to action, including:
Source: Confiance Totale PSAs
Views 715
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram stories to raise awareness that COVID-19 threat continues in Guatemala.
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala. The Instagram Stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Solola, and Totonicapan.
This suite of Instagram Stories emphasized COVID-19 prevention when visiting family or friends.
Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Visiting Family or Friends
Views 715
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram stories to raise awareness that COVID-19 threat continues in Guatemala.
The Instagram stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Sacatepequez, Solola, and Totonicapan.
This suite of Instagram Stories emphasized COVID-19 prevention when going to work. Key behaviors promoted are maintaining physical distancing and wearing a mask.
Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Going to Work
Views 833
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala.
The stories remind the public that it is the responsibility of the entire family to perform key prevention behaviors (wash your hands, maintain physical distancing, and wear a mask) at critical moments of elevated risk when they visit family members, go to work, or go do daily errands.
The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each of the stories was contextualized for specific locations: Guatemala, Nebaj, Sacatepequez, Solola, and Totonicapan.
This suite of stories strongly emphasized that prevention of COVID-19 is the responsibility of the entire family.
Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Family Responsibility
Views 770
These billboards were produced to promote COVID-19 prevention throughout Ethiopia. Each has a different message with the theme of the campaign – Cover. Wash. Distance!
Source: COVID-19 Billboards, Ethiopia
Views 890
This video was developed for Eswati audiences in Siswati with English subtitles. Drawing on beneficiary feedback regarding challenges to physical distancing, the different speakers outline reasons why physical distancing is important, and how to apply it to situations faced in everyday life.
Source: Play Your Part To Prevent COVID-19 Through Physical Distance
Views 1411
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
