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‘It’s Up to You’: Ad campaign to encourage coronavirus vaccination gets underway

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The campaign — the first concerted effort urging Americans to get vaccinated against the novel coronavirus — will further encourage those skeptical of the vaccines to visit a new website, getvaccineanswers.org, for the latest information on the safety and availability of vaccines.

2

How wellness influencers are fueling the anti-vaccine movement

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When the coronavirus vaccines started becoming available and millions of people turned to the Internet to find out more information, many found answers in the wellness groups and networks of influencers that were already a daily part of their social media diet.

And while large accounts specifically known for spreading anti-vaccine messages can be identified and taken down, it’s harder for TikTok, Twitter, YouTube and Facebook (which owns Instagram) to police tens of thousands of smaller accounts that might mix in one or two anti-vaccine messages among their normal wellness posts.