Social And Behavioral Change Communication In The Context Of Covid-19: A Case Study Review From Bangladesh
The AHA! Project (supported by the European Union) has directed 50 small grants in South Asia to groups that aim to address these facets of the COVID-19 crisis. The case review series draws primarily on this experience, with the goal both to provide narratives to help in understanding diverse situations and to explore the experience through several programs supported by AHA! Project grants. The current review highlights a comprehensive approach to raise awareness, primarily among faith and community leaders in Bangladesh, through digital and social media-based social and behavioral change communication strategies.
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