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2

Social Media Campaign for COVID-19 Vaccination

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience  to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

3

Video Choreography SIAP – General Population Version

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

6

SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

This is a SIAP Campaign Strategic Objective to provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.