August 16, 2022

COVID-19 Vaccination Radio Campaign – Phase 2

PresentationRadio/Audio SpotsSBC CampaignTechnical Briefs

The Radio Spot are used to convince South Sudanese people to get the COVID-19 vaccine shot despite the current barriers driving vaccine hesitancy.

August 15, 2022

Video Choreography SIAP – General Population Version

SBC CampaignTV spotsVideo

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

Elderly Heroes Competition – Tools and Media (Talk show, social and news media)

News and UpdatesPostersPresentationPrintRadio/Audio SpotsReports and StudiesSBC CampaignSBC MaterialsStrategiesTechnical BriefsTestimonialsToolkitToolsTraining/EducationTV spotsVideo

The SIAP Elderly Hero Competition Currently as an integral part of the SIAP Campaign, is aimed to encourage vaccination coverage for the elderly. Supported by the USAID through the Breakthrough ACTIONS for COVID-19 program Indonesia, has collaborated with the Directorate of Health Promotion and Community Empowerment, the Ministry of Health of the Republic of Indonesia to conduct a complete COVID-19 vaccination program campaign for community groups. through public service advertisements on television, outdoor media, social media and digital media to encourage the achievement of complete COVID-19 vaccination until September 2022.

SIAP Radio Campaign – Adlibs Template

Radio/Audio SpotsTechnical Briefs

Adlibs for Radio Campaign – SIAP Campaign tools.

August 3, 2022

Using COVID-19 Trends And Impact Survey Data To Conduct Prevention And Vaccination Campaigns In The Philippines

Reports and Studies

Breakthrough ACTION, USAID’s global social and behavior change project, catalyzes social and behavior change by designing and implementing evidence-based solutions to improve health and development programs around the world. When COVID-19 emerged in late 2019, Breakthrough ACTION was already working on social and behavior change for family planning/reproductive health, malaria, HIV, and other health issues across the globe, including under the Global Health Security Agenda.

Key Messages for Religious Leaders

ChecklistFact SheetPamphlet

Breakthrough ACTION Malawi is working with religious leaders to promote positive attitudes toward the COVID-19 vaccine and increase public demand among eligible populations. The talking points provide messages on COVID-19 that religious leaders can use, such as symptoms of COVID-19 and getting vaccinated.

July 27, 2022

Guide de dialogue communanutaire sur le vaccin contre le COVID-19

Clinical/Technical GuidanceTechnical BriefsToolsTraining/Education

Le présent guide est conçu grâce à l’assistance technique de Breakthrough ACTION pour plaidoyer et dialogue communautaires spécifiquement axé sur la dissipation des craintes, la déconstruction des rumeurs, la promotion des vaccins contre le Covid-19 et l’incitation de la population à se faire vacciner en masse afin d’aider le pays de renforcer à terme son immunité collective face à la pandémie.

Key Messages for Religious and Traditional Leaders on COVID-19


This booklet provides adequate messages for religious and traditional leaders on COVID-19. The booklet is available in English and Hausa.

July 18, 2022

Article sur le travail avec les personnels de santé

Reports and Studies

Breakthrough ACTION intensifie les dialogues avec les professionnels de santé pour leur engagement et l’appropriation de la vaccination Covid-19 en RDC.

July 15, 2022

Encouraging COVID-19 Vaccine Uptake Among Adolescents in Malawi


The posters are promoting the uptake of the COVID-19 vaccine among adolescents aged 12 and above. The key message is on building vaccine confidence among this age bracket to reduce the risk of serious illness or death. They can also influence their parents, teachers, and other community leaders in the community to encourage their children and adolescents to get vaccinated.

Video Choreography SIAP Jingle

TV spotsVideo

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP. This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

Results For The Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

PresentationReports and Studies

BA COVID-19 Project Indonesia conducted a qualitative study on the perception on and hesitancy for the COVID-19 vaccine. This study aimed to understand the perception on and hesitancy for COVID-19 vaccination among unvaccinated people, the barriers and reasons for not receiving COVID-19 vaccination, sources of information and the comprehension of COVID-19 vaccination messages that have been received.

Video Advocacy “Together We Can Beat COVID-19”

TV spotsVideo

BA COVID-19 project Indoneisa developed a short video that convey messages about the importance of strengthening local government commitment through a collaboration with multi stakeholder, aimed at reducing barriers and challenges on COVID-19 vaccination for elderly. This short video is expected to encourage the local government to look at the condition of the elderly in their respective areas and make efforts to accelerate the uptake of COVID-19 vaccination among elderly.

July 14, 2022

Three Insights to Help Overcome COVID-19 Vaccine Hesitancy

News and UpdatesReports and Studies

As part of the USAID-funded Breakthrough ACTION project, the Johns Hopkins Center for Communication Programs and partner ideas42 are working with teams and governments in eight countries — Liberia, Côte d’Ivoire, Cameroon, Senegal, Mali, Burkina Faso, Philippines, and Nigeria — to understand and target demand-side barriers to improve acceptance and uptake of the COVID-19 vaccine.

July 12, 2022

COVID-19 Social Story and Activity Booklet (For Kids and Their Grown-Ups)


This booklet includes an illustrated story and activities to help parents and guardians who are contemplating the COVID-19 vaccination for their child have a conversation with their child about the vaccine. The booklet was developed and designed for print availability in health care facility waiting rooms, and can be used in other settings.

Collaboration in COVID-19 Prevention

Radio/Audio SpotsSBC CampaignTV spotsVideo

This is a collection of videos, in Portuguese, about COVID-19 prevention.

Social Media Campaign Targeting Elderly Caregivers

Radio/Audio SpotsSBC CampaignTV spotsVideo

Responding to the challenges faced in improving COVID-19 vaccination update, particularly in the elderly, BA COVID-19 program Indonesia developed an integrated media campaigns integrated, targeting the take care of elderly. In general the elderly are very dependent on their children in deciding, facilitating, or delivering on vaccination services. Therefore, It is important for these elderly caregivers to prioritize the provision of COVID-19 vaccinations for their parents/elderly.

SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

PostersSBC Campaign

This is a SIAP Campaign Strategic Objective to provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.

July 11, 2022

COVID-19 Prevention and Vaccine Promotion Spot – Alif Naaba

Radio/Audio SpotsSBC CampaignTV spotsVideo

This COVID-19 vaccine promotion TV and radio spot features Alif Naaba, a renowned Burkinabe music artist.

COVID-19 Prevention and Vaccine Promotion Spot – Adama Guira

Radio/Audio SpotsTV spotsVideo

This COVID-19 vaccine promotion TV and radio spot features Adama Guira, a popular Burkinabe national soccer team player.

COVID-19 Prevention and Vaccine Promotion Spot – Sana Bob

Radio/Audio SpotsSBC CampaignTV spotsVideo

This COVID-19 vaccine promotion TV and radio spot features Sana Bob, a popular Burkinabe reggae music artist. This spot is in Moore.


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The COVID-19 Communication Network is teamed closely with The Compass for SBC, a curated collection of social and behavior change (SBC) resources. The collection offers the highest quality “how-to” tools and packages of materials from SBC projects.  Each item in the Compass is vetted to ensure it was developed via a strategic process and had documented success in the field. Further, this site is closely linked with Springboard, an online community of SBC professionals who share experiences, ask/give advice, and enhance their skills.

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