January 20, 2022

The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake


The Little Jab Book provides 18 strategies – derived from the behavioral sciences – that can be applied to increase uptake throughout the vaccination process.

COVID-19 Radio Spots – Oyo State

Radio Spots

Eight radio spots in English, Pidgin and Yoruba addressing vaccine efficacy, hesitancy, safety and preventive guidelines.

January 18, 2022

TV Spots on Cross-Cutting COVID-19 and Ebola Prevention Behaviors (Mali)

TV spots

The Breakthrough ACTION project, in collaboration with the National Communication Sub Commission of the COVID-19 Crisis Committee, developed a French and Bambara TV spot with the theme of “Une Pierre, Deux Coups” (Two birds, one stone) to reinforce key behaviors that help to prevent the transmission of both COVID-19 and Ebola.

Mali COVID-19 Vaccine Frequently Asked Questions series

Fact SheetTechnical Briefs

This FAQ series, available in French, was developed by Breakthrough ACTION Mali in collaboration with the National Communication Sub-Commission of the COVID-19 Crisis Committee. The series was distributed across a range of partners as part of the COVID-19 vaccination campaign in 2021. Content was developed in collaboration with all partners and adapts key information and messages of the World Health Organization’s COVID Vaccine FAQs and detailed SAGE recommendations to the context of Mali’s vaccine campaign, its vaccine eligible populations and available vaccine types.

January 12, 2022

Get the Facts Get the Vax Testimonials


This is a series of testimonials, in English and Spanish, encouraging people to get the COVID-19 vaccine. They are part of Johns Hopkins University’s initiative to encourage JHU employees and members of the Baltimore community to get vaccinated against COVID-19.

Cote d’Ivoire COVID-19 Campaign Prevention Materials

AnalysispampPostersRadio SpotsReports and StudiesSBC CampaignSBC MaterialsTV spots

These materials, al produced in French, were developed by Breakthrough ACTION Cote d’Ivoire in conjunction with its government partners as part of a broader campaign to promote COVID-19 prevention behaviors and address COVID-19 related stigma.

January 6, 2022

COVID-19 Vaccine Posters in Malawi

PostersPrintSBC Materials

Two posters in Chichewa encourage the uptake of the COVID-19 vaccine in order to reduce the risk of serious illness or death. One poster is targeted towards a general audience. The second poster is targeted towards youth.

Ghana COVID-19 Campaign Video

SBC Materials

This is a COVID-19 vaccination campaign video from Ghana and in one of the local languages. The video is available on KingRalph Osei Agyeman’s Twitter account.

December 28, 2021

Perceptions of COVID-19 vaccines in Abidjan, Côte d’Ivoire: Synthesis of a qualitative study

PrintReports and Studies

This document summarizes the results of a qualitative research done on perceptions related to COVID-19 vaccines in 2020, before the introduction of vaccines in Cote d’Ivoire in 2021. A “3C” model (Confidence, convenience, and complacency) was used to classify the major determinants of intention to be vaccinated in a population of adult residents of Abidjan.

“Vacunate Guate” COVID-19 Vaccination Promotion Campaign

AudioBannersPostersRadio SpotsSBC CampaignSBC MaterialsTestimonialsTV spotsVideo

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!

December 21, 2021

Opinion leaders in Malawi promoting the COVID-19 vaccine

SBC Materials

Three opinion leaders were featured in the social posters: Bishop Martin Mtumbuka of Roman Catholic – Karonga Diocese, Honorable Fred Kazombo, MP and Deputy Speaker of Parliament, and Sheikh Omar Nkachelenga of Blantyre Islamic Movement. Social media posters are in the Chichewa language.

Uganda COVID-19 Campaign Materials

AudioSBC CampaignSBC MaterialsVideo

The Uganda Kijja Kugwa (English translation: “COVID-19 Will Pass”) campaign promotes awareness of and adherence to the national standard operating procedures (SOPs) related to risk communication and prevention of COVID-19, including vaccine uptake, addressing vaccine hesitancy, and proper management of COVID-19 cases.

The campaign tools include radio spots, print (posters, fact booklets, home care guide, wall charts, z-cards, stickers, banners), TV spots, videos, social media, digital media tools for providers, clients, and gatekeepers/influencers. Materials are available in English, Ateso, Acholi, Karamojong, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro, Swahili, and other local languages.

COVID-19 Communication Strategy India


This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.

Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination


The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

December 17, 2021

#HarGharDastak Campaign, India – Twitter post

SBC Materials

This is a tweet from the #HarGharDastak Campaign in India.

Faith Leaders Campaign – Twitter post

SBC Materials

This tweet, from the Inter-religious Council of Kenya, encourages Kenyan citizens to continue to follow the COVID-19 prevention guidelines after getting vaccinated.

Misinformation: an empirical study with scientists and communicators during the COVID-19 pandemic

PrintReports and Studies

The objective of this study was to study the experiences and views within the health science community regarding the spread and prevention of science misinformation within and beyond the setting of the COVID-19 pandemic.

High Rates of COVID-19 Vaccine Hesitancy and Its Association with Conspiracy Beliefs: A Study in Jordan and Kuwait among Other Arab Countries

PrintReports and Studies

The aim of this study was to assess the attitudes towards the prospective COVID-19 vaccines among the general public in Jordan, Kuwait and other Arab countries. We also aimed to assess the association between COVID-19 vaccine acceptance and conspiracy beliefs.

‘To get or not to get vaccinated against COVID-19’: Saudi women, vaccine hesitancy, and framing effects

PrintReports and Studies

Two hundred thirty-two female Saudi students are exposed to either pro- or anti-vaccination messages. In Experiment 1, they are asked to read semi-artificial news stories, and in Experiment 2 political cartoons. The results show that readers of the news articles, but not of the cartoons, are susceptible to framing effects. We consider the implications of how issues are framed for journalists and health professionals.

Persuasive messaging to increase COVID-19 vaccine uptake intentions

PrintReports and Studies

Widespread vaccination remains the best option for controlling the spread of COVID-19 and ending the pandemic. Despite the considerable disruption the virus has caused to people’s lives, many people are still hesitant to receive a vaccine. Without high rates of uptake, however, the pandemic is likely to be prolonged. ScienceDirect used two survey experiments to study how persuasive messaging affects COVID-19 vaccine uptake intentions.

A self-administered virtual reality intervention increases COVID-19 vaccination intention

PrintReports and Studies

ScienceDirect devised a novel intervention using virtual reality (VR) consisting of a consultation with a general practitioner for communicating the benefits of COVID-19 vaccination and, in turn, increasing the intention to get vaccinated against COVID-19.


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The COVID-19 Communication Network is teamed closely with The Compass for SBC, a curated collection of social and behavior change (SBC) resources. The collection offers the highest quality “how-to” tools and packages of materials from SBC projects.  Each item in the Compass is vetted to ensure it was developed via a strategic process and had documented success in the field. Further, this site is closely linked with Springboard, an online community of SBC professionals who share experiences, ask/give advice, and enhance their skills.

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