November 23, 2022

COVID-19 Vaccine Promotion

PostersRadio/Audio SpotsSBC CampaignTV spots

Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism.

November 22, 2022

Traditional Leaders Advocating for the COVID-19 Vaccine

TV spotsVideo

Breakthrough ACTION is working with traditional leaders to encourage people to get vaccinated. In the video, Senior Chief Mlolo of Nsanje shares why she got the COVID-19 vaccine, and she encourages people to get vaccinated.

Improving COVID-19 Vaccine Uptake Among Young Adults

TV spotsVideo

This is a 60-second video clip produced by Breakthrough ACTION Ghana to address common COVID-19 vaccine hesitancy issues among young adults, build vaccine confidence and improve uptake. The video is available in voiceover versions, in four local languages- Twi, Ewe, Ga & Hausa.

Breakthrough ACTION Malawi Factsheet on COVID-19

Fact SheetInfographicsReports and Studies

This factsheet highlights the achievements and successes of the COVID-19 Vaccine project in Malawi implemented by Breakthrough ACTION. Breakthrough ACTION is supporting Malawi’s Ministry of Health to reduce COVID-19 vaccine hesitancy, promote vaccine uptake and promote positive attitudes towards the vaccine.

November 14, 2022

Rooted in Trust: Addressing Vaccine Misinformation through Information Ecosystem Strengthening in Zimbabwe and South Sudan

Reports and Studies

This powerpoint shares a response to COVID-19 misinformation among vulnerable communities and people affected by humanitarian crises with a focus on Zimbabwe and South Sudan.

November 11, 2022

Social Media Toolkit: COVID-19 Booster


This is a collection of images from the US Centers for Disease Control (CDC) that you can share on social media to encourage people to get their COVID-19 booster.

November 10, 2022

Happy Ethiopian New Year – Vaccinate against #COVID-19


This is a tweet from PSI Ethiopia encouraging Ethiopians to avoid misinformation and to get their COVID-19 vaccine at their nearest health center.

November 3, 2022

COVID-19 Vaccines Hesitancy Among Community Health Workers in Ethiopia and Associated Factors – Brief Report

Reports and Studies

CCP/Ethiopia conducted a cross-sectional community-based assessment of community health workers’ (CHWs) hesitancy toward COVID-19 vaccines during June and July 2022. CHWs include both Health Extension Workers (HEWs) and Women Development Army (WDA). The assessment aimed to inform risk communication and vaccine promotion programs in Ethiopia. Face-to-face interviews were used to collect information from CHWs regarding exposure to messages about COVID-19 vaccines, risk perceptions and practices related to COVID-19 vaccines.

Building Trust and Empathy Around COVID-19: A Client-Centred Communication Approach

BookletClinical/Technical GuidanceTraining/Education

A participant’s booklet used to train facility-based healthcare workers on Building Trust and Empathy Around COVID-19.

COVID-19 Vaccine Hesitancy Among Healthcare Workers in Ethiopia and Associated Factors

Reports and Studies

From February to March 2022, CCP/Ethiopia conducted a cross-sectional facility-based assessment of COVD-19 vaccine hesitancy among healthcare workers (HCWs). The assessment aimed to inform the risk communication and vaccine promotion programs in Ethiopia. Mobile phone assisted interviews were used to collect information regarding exposure to COVID-19 messages, risk perceptions and behavioral practices that are relevant to COVID-19 vaccines.

COVID-19 Vaccine Audio Spots for Pregnant and Lactating Mothers in Ghana

Radio/Audio Spots

These are two 60-second audio spots produced by Breakthrough ACTION to increase awareness of the COVID-19 vaccine, and eligibility among pregnant and lactating women. The audio spots are available in English and translated into 16 local languages.

October 21, 2022

COVID-19 Vaccine Promotion Billboard

BillboardSBC Campaign

This is a COVID-19 Billboard promoting vaccination in Niamey. It explains to local Nigerians that they can choose between one of four available vaccines: Sinopharm, Johnson & Johnson, Pfizer, and Sinovac.

October 18, 2022

COVID-19 vaccination song, caravans and testimonials

SBC CampaignTV spotsVideo

This video shows the COVID-19 vaccination song, caravans in various areas with young people and testimonials from the performers to promote vaccination.

COVID-19 Song and Caravan Video

SBC CampaignTV spotsVideo

This video shares a vaccination campaign song and caravan that reaches out to young people in Mozambique. It includes youth testimonials about why to vaccinate.

October 14, 2022

Getting vaccinated and boosted is the best, safest way to protect against severe illness, hospitalization, and death.


This is a tweet from REACH Ethiopia wishing Ethiopians a happy new year and encouraging them to get vaccinated and boosted against COVID-19.

Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

SBC CampaignTV spotsVideo

This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.

Côte d’Ivoire “Bon a Savoir” (Good to Know) COVID-19 Vaccine social media graphics series


The “Good to Know” (Bon a Savoir) series consists of graphics shared on the Côte d’Ivoire Ministry of Health’s social media platforms to address COVID-19 vaccination hesitancy.

October 13, 2022

More Harm Reduction, Less Abstinence-Only in COVID Messaging, Experts Say

News and Updates

This article explains how giving more attention to harm reduction and less attention to abstinence from risky behaviors improves messaging on the COVID-19 pandemic.

Immunity from COVID vaccines wanes, which is why a bivalent booster is important for everyone, especially seniors. If it’s been at least two months since your primary series or booster, call 1-855-MD-GoVAX or visit to make an appointment. #COVIDReady

This is a tweet from the Maryland Department of Health encouraging people (especially seniors) to get their COVID-19 bivalent booster because immunity from the vaccines wanes over time.

October 7, 2022

An exploratory study of social media users’ engagement with COVID-19 vaccine-related content

Reports and Studies

This exploratory study wants to understand the communication climate of Facebook on the COVID-19 vaccine issue, including the nature of dominant content and users’ engagement patterns with them.

October 6, 2022

Factors influencing COVID-19 vaccine acceptance and hesitancy among rural community in Bangladesh: A cross-sectional survey based study

Reports and Studies

This study aims to investigate COVID-19 vaccine acceptance intention and to identify the potential factors influencing vaccine acceptance and hesitancy among the rural community in Bangladesh.


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The COVID-19 Communication Network is teamed closely with The Compass for SBC, a curated collection of social and behavior change (SBC) resources. The collection offers the highest quality “how-to” tools and packages of materials from SBC projects.  Each item in the Compass is vetted to ensure it was developed via a strategic process and had documented success in the field. Further, this site is closely linked with Springboard, an online community of SBC professionals who share experiences, ask/give advice, and enhance their skills.

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