India

Promoting Vaccination in India through Videos: The Role of Humor, Collectivistic Appeal and Gender

Reports and Studies

This paper investigates the impact of different factors on beliefs about vaccines and vaccination in India through video-based public service announcements.

COVID-19 and pregnancy: Staying safe, giving birth and getting vaccinated: What we know about safe pregnancy in the pandemic’s fourth year

News and UpdatesReports and StudiesSocial Media

With the COVID-19 pandemic entering its fourth year, we asked UNICEF health experts to explain what we now know about the best ways for pregnant women to protect themselves and their babies.

Lessons Learned and Good Practices: Country-specific Case Studies on Immunization Activities during the COVID-19 Pandemic

Reports and Studies

The methodology for this report included a literature review of available documentation and research, key informant interviews, and focus group discussions with UNICEF country and regional offices and partners. The process led to a series of six case studies, which describe predominantly positive campaign experiences, documenting lessons and good practices that can inform future immunisation programmes carried out during COVID-19 or similar circumstances.

Can you breastfeed if you have COVID-19?

InfographicsSBC CampaignSocial MediaVideo

It is completely safe for a mother with confirmed or suspected of COVID-19 to breastfeed.

Education during COVID-19

Video

Here’s how children in India are feeling about learning at home during COVID-19.

How is COVID-19 affecting parents’ mental health

Social MediaVideo

Being a parent is a daily challenge and faced with the realities of COVID 19, social distancing and self-quarantine, it may be a struggle. For parents, the best way to help their children is to firstly take care of themselves.

Self-care during these times is not selfish because it enables the caregivers to be there for their children as a stable, calm and soothing parent. This way, parents will also be able to better understand their children and help them feel reassured, relaxed and focused.

How Athishree coped with COVID-19

Social MediaTestimonialsVideo

Athishree was scared, hesitant to even talk to her friends when she first tested positive for #coronavirus.

While in quarantine, she taught herself the importance of opening up about her experiences.

We all have to stay ready. Anthem to overcome COVID-19 ft. Amitabh Bachchan & Priyanka Chopra Jonas

SBC CampaignSocial MediaVideo

We all have to stay ready. Only together can we win against COVID-19.

How to breastfeed safely if you have COVID-19?

Social MediaVideo

This video explains how a mother can safely breastfeed if she is suspected/confirmed to have COVID-19?

COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

News and UpdatesSocial Media

Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

COVID-19 Communication Resources to reach vulnerable urban populations

Social MediaTV spotsVideo

These resources were used by SNEHA (Society for Nutrition Education and Health Action) to educate people living in vulnerable urban informal settlements about COVID-19 Appropriate behaviour. These resources were used at a time when India was braving the first and second wave of the pandemic.

COVID-19 communication campaign IEC/BCC/SBCC material qualitative summary report

Reports and Studies

This report reflects perceptions, messages and activities at a time when India was braving the first and second wave of the pandemic.

Nalamdana COVID-19 Vaccine – Episode 3

Radio/Audio SpotsSocial MediaVideo

Through a young couple’s arguments at a bus stop, this short video, in Entertainment-Education style, highlights the importance of getting vaccines, why a second dose is critical to bring your immunity to where your body can easily fight the virus, and why it is important to continue to wear masks, even if you are fully vaccinated. By countering popular misconceptions (from the young man), the young woman, and her educated bus stop companion model COVID-safe behavior.

Me Jababdar/I’m Responsible Campaign

InfographicsPostersSBC CampaignSocial Media

The I’m Responsible Campaign includes posters, social media for the general public, women and pregnant women to reinforce key COVID-19 Prevention Behaviors implemented by Maharashtra State in India. The materials are in Hindi.

What does the “New Normal” look like for the community? – COVID-19

Video

This video explains what the “New Normal” will look like in the community during the COVID-19 pandemic.

Visiting Hospital during COVID-19

Video

This video, produced by NITI Aayog, explains the proper procedure on visiting hospital during the COVID-19 pandemic.

Ghadi Detergent Mask Campaign

Social Media

To encourage health and safety amidst the COVID-19 pandemic, RSPL Group, manufacturers and marketers of Ghadi Detergent have unveiled the brand’s campaign #BachaavMeinHiSamajhdaariHai. The video encourages mask wearing in order to slow the spread of COVID-19.

How can you promote protective behaviours? – COVID-19

Video

This video promotes several protective behaviors to adopt during the COVID-19 pandemic. These behaviors include: mask wearing, hand washing, social distancing, and staying home if you feel sick.

COVID-19 Communication Strategy India

Strategies

This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.

Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

PresentationStrategies

The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

#HarGharDastak Campaign, India – Twitter post

SBC MaterialsSocial Media

This is a tweet from the #HarGharDastak Campaign in India.