COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

Source: COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

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    The Perception of COVID-19 communication in West Africa (non-Sahel): report

    Since 2011, UNESCO has launched an international, regional and national intervention on Media and Information Literacy (MIL), recognizing the primary role of information and media in everyday lives. The intervention is meant to contribute to the development of media and information literacy skills and promote best practices to analyze information critically and to navigate through the overwhelming amount of news and information available.

    Under this overarching framework and as part of UNESCO’s responses to the COVID-19 ‘infodemic’, UNESCO Abuja Office initiated a survey on Perception of COVID-19 Communication in West Africa (non-Sahel). The survey was developed to understand how people in some Western African countries obtain and use the Information on COVID-19 for informed decisions.

    Source: The Perception of COVID-19 communication in West Africa (non-Sahel): report

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      Confiance Totale PSAs

      In 2020, Breakthrough ACTION created the Confiance Totale brand and logo to generate trust in and demand for FP methods and services among women of reproductive age in ILN catchment areas.

      Prior to the COVID-19 pandemic, WABA developed several Confiance Totale materials in collaboration with service delivery partner Amplify-FP and Ministries of Health. The campaign materials include IUD, injectable, oral contraceptive pill, implant, Standard Days, emergency contraception, and all-methods leaflets and two radio public service announcements (PSAs) in French and local languages that promote having confidence in the safety and efficacy of FP and in health centers and healthcare providers.

      Anticipating limited FP service and method access during COVID-19 shelter-in-place orders, and subsequent potential complications tied to unplanned pregnancies and overcrowded and under-stocked health facilities, the WABA team pivoted its Confiance Totale mass media activities at the end of Q2 by drafting scripts for new radio spots. The new PSAs feature adapted calls to action, including:

      • Using this time at home together to discuss birth spacing with your partner
      • Continuing to use FP successfully without going to the health center by using call-in numbers
      • Ensuring you have FP method supplies while sheltering in place and/or during government restrictions on movement to avoid an unwanted pregnancy
      • Using exclusive breastfeeding to avoid unwanted pregnancy (for new moms)
      • Discussing postpartum family planning before going into labor
      • Using a mask and other COVID-19 risk reduction behaviors when going to the health center or pharmacy for FP methods

      Source: Confiance Totale PSAs

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