This report reflects perceptions, messages and activities at a time when India was braving the first and second wave of the pandemic.
Source: COVID-19 communication campaign IEC/BCC/SBCC material qualitative summary report
Views 1017
This campaign set out through social media platform under BA for COVID-19 program targeting young people, that it is delivered using memes, entertainment and what’s trending right now in social media related to COVID-19. The purpose of each theme developed is to invite the audience to complete the vaccine.
Source: Social Media Campaign
Views 780
This is the fourth issue of the USAID’s Response to the COVID-19 Pandemic in Burkina Faso newsletter (March 2022). The newsletter contains information on how USAID and its implementing partners are helping to strengthen Burkina Faso’s response to the COVID-19 pandemic.
Views 1295
This report details findings and key learning from a State-to-State learning exchange workshop designed to understand how Nigeria addresses the COVID-19 pandemic.
The Nigeria Center for Disease Control (NCDC), National Primary Health Care Development Agency (NPHCDA), and State Primary Health Care Development Agencies/Boards from Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, FCT, Kano, and Sokoto were part of this learning exchange.
Learn more about how Nigeria is mitigating the COVID-19 pandemic here.
Source: COVID-19 Response in Nigeria: A State-to-State Learning Report
Views 1005
The “new normal” will arrive when we acknowledge that COVID’s risks have become more in line with those of smoking cigarettes—and that many COVID deaths, like many smoking-related deaths, could be prevented with a single intervention.
Source: COVID Won’t End Up Like the Flu; It Will Be Like Smoking
Views 1082
According to the CDC, “often a crisis results in changes in the way the future is viewed.” It can lead to a new “sense of strength and empowerment,” a “renewed sense of community,” and “opportunities for growth and renewal.” Tapping into positive emotions like these—and appealing to people’s aspirations for themselves and their communities—can power up persuasion and motivation. To drive positive behaviors, public health messaging needs to speak to the heart and the head.
The Aspirational Communication Model provides a systematic, science-based approach to communicating with maximum motivating power. Drawing from motivational, cognitive, and social psychology, the model suggests that you achieve greater levels of interest and engagement when you connect with people on multiple levels.
Source: Emphasizing the Positive: the Aspirational Communication Model
Views 985
We are pleased to present the findings and insights stemming from the Sabin Vaccine Institute’s inaugural Vaccination Acceptance Research Network (VARN) conference, held virtually between March 1-3, 2022.
Source: VARN2022: Shaping Global Vaccine Acceptance with Localized Knowledge
Views 943
This is the first position paper to be published by WHO on the behavioural and social drivers (BeSD) of vaccine uptake. It summarizes the development of new tools and indicators to assess the BeSD of vaccine uptake for childhood and COVID-19 vaccination, enabling decision-makers on immunization policy, programme managers, and partners to address under-vaccination through an enhanced understanding of the underlying causes.
Source: Understanding the behavioural and social drivers of vaccine uptake
Views 757
The Johns Hopkins Center for Communication Programs-led Breakthrough ACTION project has been working in Malawi to engage religious leaders, educate them and help them use what they learn to help their congregants understand the value of vaccination and other COVID-prevention methods.
Source: Engaging Religious Leaders to Boost COVID-19 Vaccination
Views 764
On this website, you’ll find creative content to use in COVID-19 vaccine campaigns for healthcare workers. From testimonials to memes and comic-strip illustrations, there are many content types and styles to work with.
We hope you’ll enjoy using this content.
Source: COVID-19 Campaign for Health Care Workers in Nigeria
Views 1637
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
