There’s a new campaign in Baltimore from Johns Hopkins University, using hip hop to build vaccine confidence in the city’s youth because Baltimore City is 20 percent below the state average on vaccinations for teens.
Initially hindered by low and inconsistent supplies of COVID-19 vaccines, the South African government is now in a somewhat better position to actively campaign and increase vaccine demand, despite being caught in the midst of a viral ‘infodemic’. This article unpacks what can be done to boost demand for the jab.
Source: COVID-19: How to respond to vaccine hesitancy
With thousands of newly confirmed cases and deaths worldwide each day, the novel coronavirus and the disease it causes, COVID-19, are impacting every corner of the planet. Using behavioral insights to design simple messages that promote healthy behavior is essential to stop contagion, manage emotions, encourage handwashing, and when the time is right, help people gradually resume normal life. This policy note describes behavioral biases people may be exhibiting during the crisis and offers recommendations for how to overcome them. Most importantly, it offers practical examples for governments, as well as infographics ready for dissemination, that can be used to fight this pandemic.
We show that brief video-based messages of encouragement addressing specific COVID-19 vaccine concerns increase vaccination intentions. Intentions, in turn, predict future vaccine uptake in our data. Our experiment also reveals that increased confidence in COVID-19 vaccines and perceived behavioral control to get vaccinated are the key psychological drivers influencing willingness to get vaccinated.
One of the biggest hurdles to COVID-19 vaccinations is hesitancy: a delay in acceptance, or refusal despite availability. We propose five Cs to tackle vaccine hesitancy: Confidence (importance, safety and efficacy of vaccines); Complacency (perception of low risk and low disease severity); Convenience (access issues dependent on the context, time and specific vaccine being offered); Communications (sources of information); and Context (sociodemographic characteristics).
When the coronavirus vaccines started becoming available and millions of people turned to the Internet to find out more information, many found answers in the wellness groups and networks of influencers that were already a daily part of their social media diet.
And while large accounts specifically known for spreading anti-vaccine messages can be identified and taken down, it’s harder for TikTok, Twitter, YouTube and Facebook (which owns Instagram) to police tens of thousands of smaller accounts that might mix in one or two anti-vaccine messages among their normal wellness posts.
The authors of this study conducted a cross-sectional study to assess stigma among the Tema community, then identified and implemented interventions to demystify COVID-19 stigma. They interviewed positive cases, their contacts, contact tracers, case management team members, and community members who shared their first hand experiences and knowledge on the current pandemic.
Malaria SBC programs had to think afresh and re-strategize to tackle new limitations to reach audiences and convince them to change their behaviors to prevent and manage malaria. Malaria SBC workers increased their efforts while also closely following COVID-19 guidelines.
A rapid survey, conducted in July by the World Health Organization (WHO) the United Nations Children’s Fund (UNICEF) and other partners covering five of Lesotho’s 10 districts showed conspiracy theories may be driving up fear, confusion and reluctance to get vaccinated in this highly religious society.
With support from WHO and the Christian Council of Lesotho, the Ministry of Health is training religious leaders to spread life-saving facts on COVID-19 and COVID-19 vaccines.
This poster the public to follow the public health guidelines at vaccine centers in order to prevent the spread of COVID-19.
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