Guatemala

La Voz de los Religiosos Guatemala March-April 2022

Radio/Audio SpotsSBC CampaignSocial MediaTestimonialsTV spotsVideoWeb Resources

The La Voz de los Religiosos campaign in Guatemala aired March through April 2022. The campaign aired six testimonials from prominent religious leaders promoting COVID-19 Vaccination. Testimonials aired on national TV and Radio and were also disseminated on Social Media.

¡Vacúnate ya contra el COVID y vive calidá! Guatemala Vaccine Campaign May-June 2022

PostersRadio/Audio SpotsSBC CampaignSBC MaterialsSocial MediaTV spotsVideoWeb Resources

The ¡Vacúnate ya contra el Covid y vive calidá! rural COVID-19 communication campaign was launched in 14 municipalities of Huehuetenango, San Marcos, Quiché, and Alta Verapaz.

COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

News and UpdatesSocial Media

Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

“Vacunate Guate” COVID-19 Vaccination Promotion Campaign

PostersRadio/Audio SpotsSBC CampaignSBC MaterialsSocial MediaTestimonialsTV spotsVideo

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!

Alerta Guatemala COVID-19 Prevention Campaign Materials

PostersRadio/Audio SpotsSBC CampaignTestimonialsTV spotsVideo

The Alerta Guatemala campaign is a COVID-19 prevention campaign from the Breakthrough ACTION Guatemala team. The campaign emphasizes that COVID-19 is still contagious and dangerous even if one has been vaccinated or previously infected. The prevention methods of distancing, masking and hand washing are highlighted, encouraging people to not let their guard down against COVID-19. The campaign materials include a TV spot, radio spots, print materials and digital/social media (intagram and facebook) materials in Spanish. The radio spots are also in the indigenous languages of Mam, Kaqchikel, Kiche, Q’Anjob’Al, and Keqchi. This campaign was aimed at the general public. La descripción de este recurso de COVID-19 está disponible en español. Al visitar el recurso, haga clic en el enlace “Español” en el menú de idiomas.

Synthesized Guidance for COVID-19 Messaging Tool / Guía para la Prevención y Control del COVID-19 en Servicios de Salud del Ministerio de Salud Pública y Asistencia Social de Guatemala

Clinical/Technical Guidance

This is a guide for creating COVID-19 prevention messaging in health services in Guatemala. It covers many topics, including: general info about COVID-19, infection control and prevention via social distancing/mask wearing/hand washing, Personal Protective Equipment, etc.

Guide to Prevention and Control of COVID-19 in Services of Health

Clinical/Technical Guidance

The Coronavirus topic was included in the Guide for the Prevention and Control of COVID-19 in Health Services of the Ministry of Public Health and Social Assistance of Guatemala.

To facilitate dissemination, a brochure and poster were produced. In addition, workshops were held with staff from the MOH and the municipalities of Nebaj, Chajul, Nebaj and Sacapulas in Quiché.

Nebaj Radio and Video Spots/ Programs Radial y Video Nebaj

Radio/Audio SpotsSBC CampaignTV spots

These radio programs were created in Ixil and Spanish languages and covered various topics regarding protection from COVID-19. Topics include: mask wearing, social (physical) distancing, hand washing, signs and symptoms of coronavirus, etc.

Attached is also the details of programming and the scripts of the programs.

COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Going to do Errands

SBC MaterialsSocial Media

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala.

COVID-19 Prevention Campaign: Radio Spots – Si Toca Salir, Toca Cuidarse

Radio/Audio SpotsSBC Materials

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of six radio spots to raise awareness that COVID-19 threat continues in Guatemala.

The radio spots remind the population that it is the responsibility of all Guatemalans to perform key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going do daily errands.

COVID-19 Prevention Campaign: Facebook Page Posts

SBC MaterialsSocial Media

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of Facebook posts to raise awareness that COVID-19 threat continues in Guatemala.

The posts remind the population that it is everyone’s responsibility to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going to do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”.

COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Visiting Family or Friends

SBC MaterialsSocial Media

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram stories to raise awareness that COVID-19 threat continues in Guatemala.

COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Going to Work

SBC MaterialsSocial Media

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram stories to raise awareness that COVID-19 threat continues in Guatemala.

COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Family Responsibility

SBC MaterialsSocial Media

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala.