2023 Africa Cup of Nations
#TeamVaccine Campaign Materials
The 2023 Africa Cup of Nations (AFCON) provides a unique opportunity to reach millions of African football fans across the continent as everyone tunes in to watch the games and follow the teams. USAID’s flagship social and behavior change project Breakthrough ACTION has designed a multimedia campaign to leverage this excitement among AFCON fans to share messages that build a more robust social norm for the COVID-19 vaccine and other vaccinations across the life stages and focus on protecting the most vulnerable. The campaign includes TV commercials, radio spots, posters and social media posts as well as a guide to encourage communities to host events around the tournament to further promote vaccine uptake.
