Social Media for 2023 Africa Cup of Nations
#TeamVaccine Campaign

USAID’s flagship social and behavior change project Breakthrough ACTION, in collaboration with the Ministry of Health and other partners, is launching a multi-channel campaign to promote vaccination across all ages, with a particular focus on routine immunization and COVID-19 vaccination for vulnerable populations. The social media pages can be used in any of the 24 AFCON countries. Specific messaging is included for Nigeria, Mozambique, Cameroon, and Tanzania that can be adapted.

Purpose of these Toolkits

These toolkits provides images and social posts for public health professionals and public health champions to engage followers of the AFCON games on social media in messaging around the COVID-19 vaccine and keeping up with routine vaccinations for themselves and their family. Campaign materials have been designed with four countries in mind (Tanzania, Cameroon, Mozambique, Nigeria) but can be tailored or adapted to promote vaccine uptake it other countries.

“Be the champion your family needs” (Tanzania, Cameroon, Mozambique) or “Show your passion for the team that matters most” (Nigeria) and ensure anyone aged 18 and over, people living with comorbidities, the elderly, pregnant and breastfeeding are vaccinated against COVID-19.

English Toolkit

Português Toolkit

Français Toolkit

#TeamVaccine Shareable Badges

Cameroon
#TeamVaccinatedAFCON2023

Cameroon
#ÉquipeVaccinée

Mozambique
#EquipaVacinada

Nigeria
#TeamVaccine

Tanzania
#TimuChanjwa

Social Media Images: Cameroon and Nigeria (English)

Below is a sample of social images created for English-speaking audiences. A complete collection of images sized for Facebook, Instagram, LinkedIn and Twitter/X is available for Nigeria and Cameroon and there is a social media guide that pairs images with specific messaging related to the campaign. These an be adapted for use in other countries for use during the games.

1 2 3 4 5 6 7

Insta c19 old people landscape- 1080x566px

Insta c19 Pregnant landscape- 1080x566px

Insta Full Familiy Landscape- 1080x566px

Social Media Images: Tanzania (Swahili)

Below is a sample of social images created for Swahili-speaking audiences. A complete collection of images sized for Facebook, Instagram, LinkedIn and Twitter/X is available for Tanzania and can be adapted for use in other countries for use during the games.

1 2 3 4 5 6

FB_Linkedin_Twitter_Insta Family full 1080x1350

FB_Linkedin_Twitter_Insta Family nuclear 1080x1350

Social Media Images: Mozambique (Portuguese)

Below is a sample of social images created for Portuguese-speaking audiences. A complete collection of images sized for Facebook, Instagram, LinkedIn and Twitter/X is available for Mozambique can be adapted for use in other countries for use during the games.