Social and Behavior Change Campaigns
This is a collection of communication materials (all types of media), tools and resources for social and behavior change to address the COVID-19 pandemic.
September 6, 2024
Sleeves Up! Radio Spots promoting COVID-19 uptake
This radio spot was used to promote the Sleeves up campaign and features a family narrating the importance of protecting your family by vaccinating them against COVID-19.
Videos promoting COVID-19 integrated with routine immunizations
These video spots raise awareness on the COVID-19 and other routine immunizations for both children and adults.
1 vaccine, 1 goal campaign
Breakthrough ACTION Côte d’Ivoire designed the ‘1 Vaccine, 1 Goal’ multimedia campaign to leverage excitement among AFCON fans to share messages about COVID-19 vaccine and other vaccinations across the life stages and focus on protecting the most vulnerable.
2024 Paquinou vaccination campaign
The COVID-19 vaccination strategy promoted ‘vaccinate before travel’ and included pop up vaccination promotion to encourage travelers to get vaccinated before traveling.
July 16, 2024
FAQ’s about Covid-19 and HPV and Immunization Schedule
This is a handout created by Breakthrough Action Guyana with support from the Ministry of Health Guyana. It addresses common questions asked about Covid-19 and HPV along with an updated immunization schedule. The handout is part of the Sleeves Up! campaign.
June 17, 2024
E Get Why TV Spots
“E Get Why” (There is a Reason) TV spots explain the importance of vaccinating against COVID-19 and taking preventive steps like washing your hands and testing when you are sick.
May 31, 2024
COVID-19 Brochure – ‘Sleeves up’
This brochure was created to support the “Sleeves Up” campaign and is intended to be used as a resource by parents/guardians and healthcare workers to highlight common questions surrounding COVID-19 Vaccination. It also highlights the vaccination locations within the regions.
May 24, 2024
Radio spot promoting Guyana “Sleeves Up” campaign
This radio spot were developed by Breakthrough ACTION Guyana with support from the MOH to support the “Sleeves Up” campaign to promote vaccination.
January 29, 2024
Breakthrough ACTION Campagne d’immunisation/de vaccination pour la Coupe d’Afrique des Nations – Guide des événements communautaires
Ce guide est conçu pour aider les communautés à planifier et à organiser leurs propres événements communautaires et soirées de visionnage pendant les matchs de la CAN 2023 (organisés du 13 janvier au 11 février 2024) afin de promouvoir la vaccination contre la COVID-19 et les vaccins tout au long de la vie.
Breakthrough ACTION Campanha de Imunização da Taça das Nações Africanas – Guia de eventos comunitários
Este guia foi concebido para ajudar as comunidades a planear e organizar os seus próprios eventos comunitários e festas de assistência durante os jogos da AFCON de 2023 (realizados de 13 de janeiro a 11 de fevereiro de 2024) para promover a vacinação contra a COVID-19 e as vacinas ao longo da vida. O guia tem três secções — o que fazer antes, durante e depois do evento — juntamente com listas de verificação para cada uma delas.
January 18, 2024
Radio spots promoting vaccination during AFCON Nigeria – English
These two radio spots are to promote routine immunization and the COVID-19 vaccine during AFCON 2023, featuring well known sportscasters. They aim to inspire men to ensure that their families and loved ones have all the vaccines they need.
Spot de rádio para promover a vacinação durante o Campeonato Africano de Futebol – AFCON Moçambique
Estes dois spots de rádio destinam-se a promover a imunização de rotina e a vacina contra a COVID-19 durante o Campeonato Africano de Futebol de 2023, com a participação de Comentadores desportivos bem conhecidos. O objetivo é inspirar os homens a garantir que as suas famílias e ente queridos tomem todas as vacinas de que […]
January 16, 2024
Posters promoting vaccination during AFCON – Cameroon
These three posters capture the joy of Cameroon’s football fans as they cheer their team on at the 2023 Africa Cup of Nations while promoting routine childhood vaccination and regular COVID-19 vaccination to protect the most vulnerable.
Affiches pour la promotion de la vaccination durant la CAN au Cameroun
Ces trois affiches immortalisent la joie des supporters de football camerounais qui soutiennent leur équipe lors de la Coupe d’Afrique des Nations 2023, tout en promouvant la vaccination systématique des enfants et la vaccination régulière contre le COVID-19 pour protéger les personnes les plus vulnérables.
Spots radio pour la promotion de la vaccination pendant la Coupe d’Afrique des nations – Cameroun
Ces deux spots radio visent à promouvoir la vaccination de routine et le vaccin COVID-19 pendant la CAN 2023, en mettant en scène des présentateurs sportifs célèbres. Ils ont pour but de motiver les hommes à s’assurer que leurs familles et leurs proches disposent de tous les vaccins dont ils ont besoin.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
