The Uganda Kijja Kugwa (English translation: “COVID-19 Will Pass”) campaign promotes awareness of and adherence to the national standard operating procedures (SOPs) related to risk communication and prevention of COVID-19, including vaccine uptake, addressing vaccine hesitancy, and proper management of COVID-19 cases.

The campaign tools include radio spots, print (posters, fact booklets, home care guide, wall charts, z-cards, stickers, banners), TV spots, videos, social media, digital media tools for providers, clients, and gatekeepers/influencers. Materials are available in English, Ateso, Acholi, Karamojong, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro, Swahili, and other local languages.